Summary of How To Build Community w/Tom Ross

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00:00:00 - 01:00:00

Tom Ross discusses how to build community and emphasizes the importance of creating a sense of belonging for people to be drawn in. He also discusses the importance of providing value propositions for why people should join a community.

  • 00:00:00 Tom Ross discusses the importance of building community, and how it can be used to drive success in business. He goes on to share how he has built a successful community through his company, design cuts, and his podcast, "The Honest Designer Show."
  • 00:05:00 Tom Ross discusses the importance of community in business and how it can be beneficial for both business growth and relationships with customers. He also shares a few low code or no code platforms for building community.
  • 00:10:00 Tom Ross discusses how to build community on social media, noting that it's easier to siphon off the most engaged members of a social media following rather than trying to bring in the entire audience. He provides examples of two paid social media communities, one free, and one paid but with a subscription model.
  • 00:15:00 Tom Ross discusses how to build community, emphasizing the importance of creating a sense of belonging for people to be drawn in. He also discusses the importance of providing value propositions for why people should join a community.
  • 00:20:00 Tom Ross discusses the importance of community building, with focus on one-to-one conversations, word of mouth, and distribution. Ross explains how conviction can help an individual standout in the community space, and how being fully committed can help a brand or individual stand out.
  • 00:25:00 Tom Ross provides a strategy for building community by focusing on relevance and active audience. He recommends using email as a distribution mechanism, and says that respect for the audience is key to success.
  • 00:30:00 Tom Ross discusses how to build a community and how a critical mass of members helps to sustain it. He recommends using a wait list or other methods to ensure the community remains active and engaged.
  • 00:35:00 Tom Ross Share his tips on how to create and maintain a successful community. He recommends starting by identifying a community's critical mass, and then nurturing them by responding to everyone who messages you, engaging with them, and establishing a personal connection. He also shares an anecdote of how he reached out to 100+ people and made them all feel appreciated.
  • 00:40:00 Tom Ross discusses how to build community by engaging with members and providing value more than they provide. He shares an example of how he has relationships with his fiance, which has been delayed twice due to Covert, and how this approach can be used to build relationships with others.
  • 00:45:00 Tom Ross discusses the importance of authenticity in community-building, and how to scale when starting out. He also recommends filters be dropped, and content be shared in a more immediate fashion.
  • 00:50:00 Tom Ross teaches how to build community by live streaming and engaging with viewers. He says that most people are lurkers, and that you need to filter down your audience to engage with them. He also says that if you have 500 followers, you should reach out and private message all of them.
  • 00:55:00 Tom Ross discusses how to build community with followers. He recommends electing leaders and mods, giving them responsibility, and making them feel welcome. He also recommends creating a welcome post, a pinned video, or an intro message.

01:00:00 - 01:30:00

Tom Ross, CEO of Designcuts.com, discusses the importance of building community in the video "How To Build Community w/Tom Ross". He shares tips on how to connect with others and create a name that people will buy into. Ross also shares a story about receiving a gift from a member of his community, emphasizing the impact that community can have on a person's life.

  • 01:00:00 Tom Ross discusses how to build community, providing advice on email follow-ups, Facebook Groups, and creating a name that people will buy into.
  • 01:05:00 Tom Ross discusses how to build community with the help of vision, mission, and extreme quality of content. He breaks community down into core fans and then siphons them across to give them that space to interact.
  • 01:10:00 Tom Ross discusses the benefits of community building, and how paying customers tend to be more loyal than those who are not paid. He also mentions that it's important to be honest with customers when asking them to pay, as this enhances their loyalty.
  • 01:15:00 Tom Ross discusses the importance of community in building relationships and attracting an ideal audience. He shares an example of how one member of his community helped him out, and how the act of generosity creates lasting connections. He recommends readers of his book, "How to Build a Community", to read Chris's case study, which details how Chris has been generous to others in the past.
  • 01:20:00 Tom Ross shares two stories of how community has positively impacted his life. One story is of a man who went out of his way to take him to the airport, and the other is of a friend who made him a custom Lego figure that looks exactly like him. All of these gestures demonstrate the importance of community and the impact that it can have on a person's life.
  • 01:25:00 Tom Ross, the CEO of Designcuts.com, gives advice on how to build community. He emphasizes the importance of connecting with like-minded individuals, and says that community is the future. He also shares a story about receiving a gift from Tom Ross.
  • 01:30:00 The presenter of the video, Tom Ross, discusses how to build community with others. Ross suggests that everyone has a role to play in building community, and that it is important to have daily doses of creativity and happiness. He also plays music and encourages viewers to like and comment on the video.

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