Summary of What is Disruptive Innovation?

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In his video, "What is Disruptive Innovation?", Clayton Christensen explains how a new product or service can completely change an industry by making it more affordable and accessible to a larger number of people. These innovations often start out as good enough to compete with existing technologies, but eventually disrupt the market by becoming the preferred choice for customers.

• 00:00:00 Disruptive innovation is the transformation of an expensive, complicated product into something much more affordable and accessible, allowing many more people to use the product or service. Disruptive innovations often start as products that are good enough to compete with existing technologies and thanexisting markets, and they often target the low end of the market where customers are seen as less profitable by leading companies.