Summary of Marketing to Developers with Krithika Muthukumar from Retool & ex Stripe

00:00:00 - 00:50:00

Krithika Muthukumar from Retool discusses how marketing to developers can be done effectively and tactically. She shares examples of marketing campaigns she has been involved in and how they differ from those of developers. Additionally, she discusses the importance of understanding your customer and the competitive landscape.

• 00:00:00 Krithika Muthukumar from Retool discusses how marketing to developers can be done effectively and tactically. She shares examples of marketing campaigns she has been involved in and how they differ from those of developers. Additionally, she discusses the importance of understanding your customer and the competitive landscape.
• 00:05:00 The presenter discusses how to market to developers, focusing on the importance of showing the product and how to make sales to developers look and smell different. One example of a company that does this well is Burcell.
• 00:10:00 In this video, Krithika Muthukumar from Retool & ex Stripe discusses how to market to developers. She shows an example from Nexmo, and contrastingly, the Twilio homepage. She goes on to discuss how to make product marketing more tangible, by beta testing and using engineers to give feedback. Finally, she provides a 1-pager on how to use corporate Ipsum to make your marketing more clear and easy to understand.
• 00:15:00 Krithika Muthukumar from Retool discusses how to market to developers, stressing the importance of fostering trust and connection before selling. She also recommends investing in content marketing to increase awareness and reduce the need for demand-based selling.
• 00:20:00 Krithika Muthukumar from Retool & ex Stripe discusses how to market to developers and how to generate revenue from them. She highlights how to differentiate your product from others and how to involve developers in the development process.
• 00:25:00 Marketing to developers can be difficult, but following good marketing practices can help increase engagement and growth. Retool attended the Snowflake Summit, and found that custom demos were more effective than scanning leads.
• 00:30:00 Krithika Muthukumar from Retool & ex-Stripe shares tips on how to market to developers, how to find the right candidates, and how to build a tech company that is conducive to good marketing. She also provides a link to an article on how to hire a marketing organization for developer marketing.
• 00:35:00 In this video, Krithika Muthukumar from Retool & ex Stripe discusses marketing to developers, open source software, and how technical to aim for. She recommends focusing on the community and connecting community members with each other to the extent possible, and providing helpful content and guides. She also suggests asking beta testers their favorite questions.
• 00:40:00 Krithika Muthukumar from Retool & ex Stripe shares tips on marketing to developers, including Delta as the easiest metric to measure the impact of a piece of content, subject lines being less important than the content itself, and targeting early-stage startups.
• 00:45:00 In the video, Krithika Muthukumar from Retool & ex Stripe discusses how developers should approach marketing to them, and how to strike a balance between the business value and features. She also suggests focusing on the benefits a product offers, rather than being explicit about the features. Finally, she provides an example of a company that was more willing to implement Stripe's features, despite not being quite ready for enterprise use.
• 00:50:00 In this marketing video, Krithika Muthukumar from Retool discusses the importance of marketing to developers and offers some advice on how to do so. She emphasizes the need for consistency across channels, and recommends using contractors and agencies when starting out, as well as once a program has been established. Finally, she provides a summary of her talk and answers any questions from the audience.