Summary of Free Digital Marketing Course Part 1 | Digital Marketing Tutorials | Digital Marketing Institute

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00:00:00 - 01:00:00

The video discusses the various digital marketing channels, including email, social media, and website optimization. It also covers the various stages of the consumer journey, from awareness to conversion.

  • 00:00:00 The digital marketing institute offers a free course that covers the basics of digital marketing, such as content marketing, social media marketing, search engine optimization, and more. The course is designed to help you stay relevant in an ever-changing digital world.
  • 00:05:00 Digital marketing comprises of three different media channels: owned media (which is created by the brand itself), paid media (which is paid for to drive visibility or clicks and traffic to a product website or service), and earned media (which is generated by consumers in response to content shared by the brand or via voluntary mentions). Paid media is important for building trust and legitimacy in the market, while earned media is a main platform for communicating all that the company is sells and does. Paid media can be effective, but there are challenges to driving audience engagement from paid media, particularly with today's ad saturation and the ability to skip or report ads. Finally, earned media is the ultimate goal for brands and digital marketers, and is useful for building awareness, generating familiarity, and driving sales and conversions.
  • 00:10:00 Traditional media, such as print ads and TV commercials, are effective in reaching a large number of people, but may have a low frequency, meaning that a single advertisement may be seen by few people at a time. Digital media, such as social media posts and online ads, have a high frequency, meaning that a single advertisement may be seen by many people at once.
  • 00:15:00 This video introduces the concept of media engagement, which refers to the level to which an audience is able to interact with the content. It also discusses the relationship between the media and audience, which is defined by the nature of the message and how targeted familiar and relevant it is to the audience. The video then covers four of the five categories when people are looking at cinema or tv or listening to radio: group experience, passive medium, active medium, and individual experience. The last section of the video provides examples of how digital and traditional marketing can work together to achieve marketing goals.
  • 00:20:00 The digital marketing institute has developed a methodology, called "3i," that helps digital marketers achieve their goals. The three principles of 3i are "initiate," "integrate," and "iterate." "Initiate" refers to starting with what the customer wants and working backwards; "integrate" emphasizes the importance of tweaking a digital marketing campaign in response to user interaction; and "iterate" emphasizes the importance of testing and improving an activity based on feedback from customer engagement and data.
  • 00:25:00 Digital marketing is a process that helps businesses deliver on their objectives. In the iterate stage, marketers ask "do they engage?" If they are not engaged, what can be changed to make them more engaged? Did you go through the right path? Did you position your product in a way that resonates with the market? Are your content and keyword choices driving the desired action from the audience? Once you've done all this testing, you can begin to improve by doing more of what worked and pulling back on what didn't work. Digital Marketing Institute's 3i principle methodology is a key system for devising, executing, and reflecting on your digital marketing activity. This way, marketers can continuously get insights that help them to optimize their performance.
  • 00:30:00 Digital marketing is all about creating an effective strategy that will help your business reach its desired goals. One of the most important parts of digital marketing is content, which is why it's so important to have a well-developed and targeted content strategy. This will impact all stages of the buyer's journey, from awareness to retention. Social media is also a key channel for creating awareness and interest, as well as advertising. Targeting and re-targeting can be very effective in reaching the conversion objective. In order to construct a successful digital marketing strategy, you need to understand the buyer's journey and how to target an audience based on their context and needs. This is deeply rooted in the inbound methodology. Finally, it's important to understand the different stages of the buyer's journey and how to engage your audience at the right stage. This will help you move them down the funnel and closer to conversion.
  • 00:35:00 The digital marketing functions of planning, awareness, conversion, retention, and analysis and optimization help businesses promote their brand and products. The planning function sets time-bound actions to achieve marketing objectives, while the other four functions work together to create a relevant product or company experience, convert leads into customers, retain customers, and increase customer loyalty.
  • 00:40:00 The digital marketing analyst helps to understand marketing results in terms of their impact on wider business objectives. They gather performance data and analyze reasons for success and failure, as well as pause underperforming campaigns. They also reproduce success and adapt strategy based on traditional and digital marketing strengths. Integrated marketing campaigns cover the entire buying cycle, achieve specific marketing objectives, and are good for attracting the ideal consumers.
  • 00:45:00 In this video, the Digital Marketing Institute discusses the various channels used for digital marketing, including display, video, and email marketing. Digital marketers should have a comprehensive strategy that integrates all of these channels.
  • 00:50:00 Digital marketing is the process of creating and maintaining a customer relationship through the use of digital channels, such as email, social media, and website optimization. In this course, the various digital channels are covered, as well as the various stages of the consumer journey.
  • 00:55:00 The video discusses the benefits of digital marketing, including brand exposure and cultivating relationships with consumers through social media. Next, the video discusses inbound channels, including email marketing and paid search. Finally, the video discusses content marketing, which is an effective inbound method that involves the creation, publishing, and sharing of content with the aim of building brand reputation awareness and affinity.

01:00:00 - 02:00:00

This video introduces the concept of digital marketing and covers some of the main tools and platforms that can be used to reach potential customers. It also discusses the benefits of social media marketing and provides a tutorial on how to set up a social media profile for your business.

  • 01:00:00 Web analytics is the process of measuring and analyzing data from websites to understand how people are using them and to improve website design and marketing. Digital marketing is the use of digital technologies to achieve business objectives. This course covers the theory and practice of content marketing, which is the strategic creation and distribution of valuable content to attract customers to a website. Inbound marketing is a strategy where brands use content marketing to attract customers who are already interested in their products or services. Outbound marketing is the use of marketing methods to reach a target audience without first having to attract their attention. Converting website visitors into customers is an important part of digital marketing, and content marketers use funnel insights and knowledge to drive more valuable customer engagement.
  • 01:05:00 A content strategy can help marketers organize and plan the production of content for their business, target specific audiences, and track the performance of their campaigns. It is important to understand the full requirements to deliver on a plan from the beginning, including the necessary money and people resources. A buyer persona can help you to better understand the behaviors and attitudes of your ideal customer when targeting your content.
  • 01:10:00 Personas help you understand your audience's interests and behaviors, and you can use this information to create more effective content and marketing campaigns. When developing your personas, it's important to take into account your audience's cultural considerations, demographic information, buying behaviors, and interests. Additionally, you need to think about the different channels through which your audience is likely to consume your content, and create appropriate creative content that meets their needs.
  • 01:15:00 The best practices for creating content include creating content that is useful for your audience, is consistent in appearance and style with your brand, is based on trending themes, is easy to share, and is optimized for search engine optimization.
  • 01:20:00 This video discusses the various types of video production available, the various equipment and software needed to produce high quality video, and the best practices for creating engaging and interesting video content.
  • 01:25:00 The video introduces the tools Pixlr and Adobe Photoshop, as well as some other video creation tools. It also covers mobile devices' native camera features, social media platforms' built-in video editing features, and content curation. The main benefits of using curated content are that it can make your brand appear less promotional and show that you care about the wider industry, it can make your brand seem more relatable and accessible to your audience, and it can generate overall goodwill.
  • 01:30:00 The video discusses the benefits of social media marketing, specifically its flexibility to adapt to changes in the market, its ability to quickly adjust creative, and its ability to build relationships with customers. To maximize these benefits, social media marketers need to be social to the core and initiate, facilitate, encourage, and participate in conversations.
  • 01:35:00 Facebook is a social media platform with a large reach and demographic, as well as the ability to integrate seamlessly with mobile apps. It is a great choice for brands and businesses looking for a high-volume platform for advertising.
  • 01:40:00 This video provides a tutorial on how to increase sales by using digital marketing. The first step is to create a marketing strategy, which involves understanding your target audience and the best way to reach them. Next, you'll learn how to use social media platforms, such as Facebook, Twitter, and Instagram, to reach your target audience. Finally, you'll learn how to use Snapchat to generate awareness and interest in your products or services.
  • 01:45:00 Snapchat is a social media platform that specializes in temporary, ephemeral content. The platform has a unique interface centered around the vertical orientation of your phone's screen and allows for a wide range of personalization and customization capabilities. Brands can sponsor lenses, which allow users to add a fun, interactive element to their photos. The platform has also made the use of augmented reality mainstream with its facial lenses. Overall, Snapchat has proven to be a powerful tool for marketing and has seen significant engagement from its users.
  • 01:50:00 This video shows how to use digital marketing tools, including social media and email, to create a connection with potential customers.
  • 01:55:00 This video is a tutorial on how to set up a social media presence for your business. The main points covered include creating a company profile, choosing images, and choosing a cover photo.

02:00:00 - 02:55:00

This video provides an overview of digital marketing, including how to set up a company page on Facebook and how to measure success with Google Analytics.

  • 02:00:00 In this video, Digital Marketing Institute instructor Dan Visintainer explains how to create a company profile on Facebook, including filling in company information, creating pages for clients, and managing ads and pages. Facebook business manager is the most efficient way to manage Facebook presence for businesses.
  • 02:05:00 Facebook business manager is a powerful tool for managing multiple Facebook pages and ads accounts. It allows users to import pages from their clients, add new pages, request access to pages, and more.
  • 02:10:00 In this video, social media expert and business manager, Debbie Sterling, provides a whistle-stop tour of Facebook's business manager. This software is quite important for digital marketers who are trying to generate leads on Facebook. Sterling explains that to create a successful Facebook page, you need to create a form in the Forms Library, which stores leads generated from Facebook form submissions. You can also set up your leads from there if you want to have a creative and interesting mobile experience. Additionally, Sterling covers some interesting tools, such as Creator Studio and the Sound Collection area, in Facebook Business Manager. Finally, Sterling gives a brief overview of setting up a Twitter account for business and LinkedIn company pages.
  • 02:15:00 In this video, the creator explains how businesses can set up a company page on LinkedIn and Instagram. Additionally, they discuss how to personalize their profiles on both platforms.
  • 02:20:00 Google's core ranking factors are links, content, and rank brain, with backlinks being the most important.
  • 02:25:00 This 1-hour video provides an overview of how digital marketing works, including the importance of setting SEO objectives, the different types of digital marketing, and the importance of stakeholder buy-in.
  • 02:30:00 The objectives for digital marketing can be divided into three categories: traffic, conversions, and sales. Each objective has specific goals that must be met in order to be successful. For example, the objective to move fifty percent of your website's top keywords to the first page of Google within nine months would require ranking these keywords highly on search engines. Smart methodology is essential for achieving objectives, as is specificity, measurable goals, and a target date for completion.
  • 02:35:00 The Moz Keyword Difficulty metric provides an estimate of how difficult it is to rank for a particular keyword on a given website. The higher the difficulty, the more difficult it is to rank for that keyword. High keyword difficulty can be a challenge to overcome, but using an authoritative site can help.
  • 02:40:00 The video discusses the importance of domain authority, page authority, and keyword competitiveness when ranking a website for a certain keyword. Semrush is a popular tool for competitive research.
  • 02:45:00 The video discusses how to research your competitors and how to keep up with their social media presence. It also covers the use of BuzzSumo to research backlinks.
  • 02:50:00 In this video, digital marketing expert Peter Drucker says that you can't manage what you can't measure, and that you need to use keyword tracking tools to measure your success. Additionally, digital marketing institute teaches how to use Google Analytics to measure your website's traffic and conversion rates.
  • 02:55:00 The video discusses the importance of tracking website conversions in order to measure the success of a digital marketing campaign. If conversions are high, this may suggest that the investment in digital marketing was worthwhile.

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