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Cole Bennett discusses the importance of music videos in defining today's hip-hop era, saying that they pair a visual experience with the song audio and can impact video more than we realize. He also quotes Spike Jones, who says that everything he does is done "not knowing how it's gonna turn out." Cole Bennett needs lemonade while eating spicy wings while working on a video for In This Moment and Eminem. The video was shot, and the song was created, in just a few days. Bennett discusses the importance of lyric lemonade, and how it helps him find and work with talented artists.
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