Summary of LA INVASIÓN DEL PLÁSTICO COCA COLA Y UN MUNDO LLENO DE BASURA.

00:00:00 - 00:35:00

The video discusses Coca-Cola's efforts to reduce plastic waste. The company is working on a project to establish a circular economy in which users recycle materials instead of throwing them away. The company is currently working on a project to implement this system in Tanzania.

• 00:00:00 Hawaii is home to many plastic debris concentrations, and scientists from the University of Hawaii are studying how the Pacific Ocean affects the spread of plastic. They found that even in remote islands, there is a lot of plastic waste. Fish eat plastic, and the slow decomposition of plastic contributes to the ever-growing mountains. They also found plastic in the blood of ocean creatures, which was surprising to the researcher. Jessica Perelman, a biologist, began collecting plastic debris from fish stomachs, and sometimes found shrink-wrap labels from water bottles. She was initially against the find, thinking it was wrinkled and dried out. After she extended her hand to show it to her colleagues, she was astonished at the reaction. She began documenting and photographing the findings, and showed them to her colleagues. We were astonished at the discovery that fish are eating plastic, and the biologist finds even plastic debris in specimens of lancelets. Something that the researcher considered impossible exists in this species--a plastic chewing toy. Less well-known is the fact that dozens of other brands of water bottles belong to the Coca-Cola group, such as The Sun and Apolinario Bright Capio Minute Maid Powerade. And, of course, there
• 00:05:00 In Virginia, an expert on Strategies to Conserve Coca-Cola's Environment is visited by a reporter. Sandrine Vaart, a resident of the area, tells the reporter that it is difficult to find the expert, but she invites the reporter to visit her home any time. Vaart is a historian and has specialized in environmental issues, and is the author of "Citizen Coach: A Blueprint for Political Activism in an Unsustainable World." Vaart talks about how Coca-Cola's industry has contributed to increasing amounts of garbage, and how the company is now being held responsible for the amount of waste created by its products. Vaart also talks about how similar organizations exist all over the world, and how Coca-Cola provides financial support to them. The reporter asks Vaart about her organization's relationship to the Coca-Cola company, and Vaart admits that it is funded by the company's beverage coalition. The reporter then asks Vaart about her opinion on Coca-Cola's responsibility to the environment, and Vaart says that she doesn't care about the company's own responsibility, only that of the individual. Vaart concludes the interview by saying that it's important for everyone to take responsibility for recycling and reusing Coca-Cola products instead of litter
• 00:10:00 Coca-Cola has made a number of promises to reduce the amount of plastic waste produced, but a report from 2018 found that only 12.4 percent of their plastic bottles are recycled. The activists interviewed for the article believe that these statistics are misleading and that the company is only using recycled materials to make new bottles look more eco-friendly.
• 00:15:00 Coca-Cola is fighting back against the European Union's planned restrictions on its coffee and advertising to minors. The company claims that these measures will hurt sales, and specifically mentions the emissions trading scheme as opposed to other more general objectives. Coca-Cola also objects to the EU's plans to collect and recycle more, and to combat specific environmental hazards such as plastic packaging.
• 00:20:00 Some states in the United States attempted to make the bottle recyclable mandatory, but were unsuccessful because of the power of the Coca Cola company. The documentary follows the fight against this by the group cocacola, which always leads the battle against any legal measures that would impose a system of recyclable bottles or a waste container on restaurant waste. They celebrate regularly the success of their efforts, believing that the Coca Cola company acts with such force against a system of recyclable bottles, which is the reason why establishing a deposit for bottles would cost more money and would ultimately require including the costs of waste elimination in the end. Coca Cola has been working on this strategy since January 2018, with a true strategy dating back to 2012. They have invested in recycling systems in many countries, including France. However, the objective of this strategy, which is supposed to have by 2018 achieved a recycling rate of 7%, is far from being met. People working on this document do not agree with the current strategy or Coca Cola's business policy, which is still being kept secret. This document is part of the group of pressure that wants to see changes implemented, but which is not in line with the objective declared in January 2018, which was to invest seriously.
• 00:25:00 In the video, a 1-man show called "LA INVASIÓN DEL PLÁSTICO COCA COLA Y UN MUNDO LLENO DE BASURA" is shown discussing how Coca-Cola's ubiquitous red and white logo is present all over the world, but is largely unnoticed. In Tanzania, bottles of retortable glass Coca-Cola still exist, but the American corporation does what began in the US 50 years ago and is now happening in almost every country- they are gradually eliminating the use of glass in their products. This new production line only produces plastic bottles. James Malaga, the head of this line of production, proudly remarks, "Here, we only make bottles of plastic." This is a sad reality for Tanzania, where waste is piling up and the supposed "good business" of selling plastic bottles empty is as grim and dirty as the waste itself. One worker estimates that, in a day, she picks up and discards 10 bottles per second- or the equivalent of 5,000 bottles in a day. She earns only 2 US dollars for her efforts. In the video, we meet a woman who collects plastic bottles on the beach and finds that demand for plastic bottles is highest for hard-pl
• 00:30:00 Coca-Cola has been facing increasing criticism for the amount of plastic waste it produces. This video follows a group of collectors who are living in poverty due to the high cost of plastic bags and plastic bottles. The collectors complain about how the price of plastic has decreased due to the abundance of plastic, and how there are too many poor collectors who can't make a living from collecting plastic. They also criticize the company for setting artificially high prices for recycled plastic, which forces collectors to work for very low wages.
• 00:35:00 In this video, Coca-Cola executives discuss their company's efforts to eliminate waste and reduce plastic consumption. Coca-Cola's goal is to establish a circular economy in which users recycle materials instead of throwing them away. The company is currently working on a project to implement this system in Tanzania.