John Mueller from Google advises website owners to focus on maintaining high-quality content by taking a broader approach to website design, navigation, and credibility, instead of solely relying on technical tools. He also explains how Google's algorithms deal with soft 404 pages and suggests webmasters optimize their site's crawling by fixing these technical issues. Mueller discusses suggestions to filter out spammy links but notes the challenge in doing so, and advises webmasters to disavow any domain generating junk activity. He also talks about the importance of having hreflang tags between language versions of a website and double-checking sitemap files. Throughout the video, Mueller provides helpful tips for website owners who want to improve their site's ranking on search engines.
During a Google Webmaster Central office-hours hangout, John Mueller addresses various topics. He explains that Google doesn't have a sandbox per se to hold back new websites, but new site visibility can be affected by implementing various algorithms. The talk also covers how to optimize the chances of an image being utilised for search by having a unique landing page for images that includes context to aid search engines in understanding what the picture entails. Finally, Mueller discusses the trend of websites towards HTTPS and how the benefits depend on the website and type of content.