Summary of CHI 2009 Invited Talk: Jan Chipchase - Designing for Global Impact

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00:00:00 - 01:00:00

Jan Chipchase discusses the importance of culture in design and how it can be used to create innovative products. She also discusses the importance of transnational flows of people and ideas, and how to talk to participants about this.

  • 00:00:00 Jan Chipchase discusses Nokia's design process and the various ways in which the company impacts the world. She also discusses her own identity crisis and how it relates to her work.
  • 00:05:00 The speaker, Jan Chipchase, discusses Nokia's revolutionary product, the Nokia cheapest possible cell phone. This simple, affordable product has had a global impact, and he gives examples of how it has been implemented in different contexts. Chipchase also discusses the importance of gathering data meaningfully to improve design practices.
  • 00:10:00 Jan Chipchase discusses the challenges and benefits of conducting research in a global context, including issues such as logistics and ethical considerations. She also discusses a recent study she conducted in Chongqing, China.
  • 00:15:00 Chipchase describes how conducting research in a foreign city can be a challenging but rewarding experience. He also discusses how emotions play a role in research and how understanding a culture can be done through simple observation.
  • 00:20:00 This video covers the design process for a product that is intended to have a global impact, as well as the importance of data collection and communication in this type of process. The video also discusses the importance of engaging with the community in which the product will be used, and the challenges that come with this type of research.
  • 00:25:00 Chipchase discusses how her work as a designer for global impact informs her view of the world, including her observations of signs in different cultures. She also discusses a study she conducted in Tehran, where she found that one of the signs in the park discouraged the consumption of water.
  • 00:30:00 This video discusses how society communicates its relationships through signs. The lack of science in societies around the world indicates a lack of understanding or respect for one another. This lack of understanding can be seen in things like the prevalence of advertising signs, which are used to promote jobs or services to potential customers.
  • 00:35:00 The video discusses how design can be stripped down to its essential elements in order to create an engaging experience for users. It also discusses how designers can add more ethereal elements to the design process in order to increase the value of the design to users.
  • 00:40:00 In this talk, Jan Chipchase discusses how designing for global impact can be done in a variety of ways, from using taxi meters to communicating with staff using subtle signals. She also discusses studies on how people use laptops in public spaces.
  • 00:45:00 Jan Chipchase explains how illiterate people are able to do complex tasks, such as making phone calls, by relying on the help of other people. She also discusses how social media can be used to distribute task flows more broadly.
  • 00:50:00 Jan Chipchase, a designer at Google, gives a talk about designing for global impact, focusing on the concept of "street hacking." This involves using creative methods to work around restrictions put in place by large companies and governments.
  • 00:55:00 Jan Chipchase discusses the importance of culture in design and how it can be used to create innovative products. She also discusses the importance of transnational flows of people and ideas, and how to talk to participants about this.

01:00:00 - 01:25:00

Jan Chipchase, from the Nokia Guu Center, discusses the importance of design for global impact and how her team uses various techniques to minimize bias and maximize data collection. She emphasizes the importance of team collaboration and the need for designers to be open to working in different locations and cultures.

  • 01:00:00 The speaker discusses the importance of storytelling in designing for global impact, and how Microsoft relies on various techniques to minimize bias. He also discusses the importance of disclosing one's affiliation, and how it will become increasingly important in the future.
  • 01:05:00 Chipchase discusses how her experience as a designer for global impact at Nokia has helped her understand the needs and motivations of people, and how to communicate with them effectively. She also talks about the importance of consent and data collection in the field, and how Human Factors International has helped her with this work.
  • 01:10:00 The speaker discusses how cultural differences can affect design decisions, and how Carnegie Mellon's Human-Computer Interaction Institute helps to overcome these differences. She also discusses how the institute conducts research, and how its findings have influenced the design of products.
  • 01:15:00 Jan Chipchase, from the Nokia Guu Center, discusses the importance of recruiting local researchers to help with research, and the exchange of skills that takes place between researchers and between researchers and Nokia. He also discusses the challenges of getting everyone up to the same moral compass, and how the research conducted by local researchers may be different from that conducted by researchers from other companies.
  • 01:20:00 Chipchase discusses the impact of design on global impact, emphasizing the importance of team collaboration and the need for designers to be open to working in different locations and cultures. He also notes that before designers depart on their next project, they need to ensure that all team members have a shared understanding of the project's goals.
  • 01:25:00 Jan Chipchase discusses the importance of design for global impact and how her team uses process to produce usable data.

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