Summary of Let's talk about soft language and sensationalism....

00:00:00 - 00:10:00

The speaker in the video discusses the importance of using soft language in communication in order to keep people engaged. He gives examples of how this can be done and also points out the dangers of using emotionally charged words which can alienate people.

• 00:00:00 The video discusses the power of words and how Beau uses soft language to keep people engaged. He gives tips on using soft language to make a point, and explains that some words may be inappropriate for certain contexts. Beau reveals that he doesn't use certain words on his channel, such as "enemy troops" and "opposition." He says this is because they are not emotionally charged, and because viewers can find this information in the analytics of his videos. He concludes the video by discussing how sometimes emotionally charged words are used and how to avoid this.
• 00:05:00 The author discusses the benefits of using soft language in communication, citing examples of how it can keep people engaged and thinking. He also discusses a poll that found that a majority of Americans are in favor of teaching about the lingering effects of slavery and other controversial topics in school. He points out that using strong rhetoric can be counterproductive and alienate people who may agree with your message.
• 00:10:00 The speaker points out that if you want to reach people, using softer language is more effective. Polls show that people are more likely to listen to a speaker if their speech is softer. However, this approach has a danger - it can create people who think the way the speaker does, rather than independently.