Summary of IDC European FutureScape 2023

00:00:00 - 00:55:00

The video discusses the future of the digital industry, focusing on the business model and organizational model. It predicts that by 2024, 43 percent of digital revenues will be coming from digital products, services, and experiences. This is in line with the European industry acceleration survey, which found that by 2024, almost half of all digital revenue will be coming from digital products and services. Additionally, the video discusses the importance of digital assets and their potential to create value for the economy.

• 00:00:00 The video discusses the predictions for IDC's European futurescape, focusing on disruptions in the era of digital business. Three key areas are highlighted: the storms, digital maturity, and digital acceleration. The video discusses how the predictions were made, and provides an overview of what is expected in the next few years.
• 00:05:00 According to the video, the European futurescape is becoming increasingly complex and the impacts of various external forces are having a redetermining effect on organizational input. The industry is becoming more fragmented, with different companies having different levels of digital maturity. There is a risk of a recession, but it is likely to be less severe than previously feared.
• 00:10:00 Giorgio Giorgio from Frankfurt discusses the expectations for next year for the European economy, which is expected to be more or less flat. He also mentions that negative drivers around spending will be consumer facing technologies, while the as a service side will perform more or less similarly to what we've seen in the past. Finally, he mentions that Russia has seen a supply driven collapse of the market and that this will likely have an impact on next year's growth.
• 00:15:00 The video discusses the future of the European economy, with particular focus on the business and consumer sides of the equation. It predicts slower but resilient growth on the business side, a differential in exchange rates, and increased scrutiny of ID budget spends. Cloud is seen as a critical part of digital transformation, with organizations wasting a significant amount of resources due to poor management. Managing costs and managing costs of the cloud are important priorities in 2023.
• 00:20:00 The IDC European FutureScape 2023 report outlines the importance of cloud consolidation and optimization for European organizations to increase efficiency and transparency in their cloud spend, freeing up resources for innovation and revenue growth. Julia from IDC will discuss this in more detail.
• 00:25:00 The video discusses the European FutureScape 2023, which is a framework for integrating different systems and applications to enable resilience and acceleration. There are 12 foundational components, and the level of prioritization for European Enterprises over the next 12 months is reflected in the color coding of the diagram. Use cases are pivotal for driving these Investments, and there are two elements that are driving the spending: storms and the impact of online recession. The results of the poll show that cyber security is the top priority for digital leaders, followed by customers and custom efficiency.
• 00:30:00 The video discusses the future of the digital industry, focusing on the business model and organizational model. It predicts that by 2024, 43 percent of digital revenues will be coming from digital products, services, and experiences. This is in line with the European industry acceleration survey, which found that by 2024, almost half of all digital revenue will be coming from digital products and services. Additionally, the video discusses the importance of digital assets and their potential to create value for the economy.
• 00:35:00 The video discusses the issue of skills shortages in Europe, and predicts that by 2024, salaries will have increased as companies have accelerated the demonetization of digital assets.
• 00:40:00 The video discusses the impact that digital technologies have on consumers and businesses. It predicts that by 2026, 60% of all European consumer internet bandwidth will be taken up by extended reality.
• 00:45:00 The video discusses how the European Union is trying to create a trust framework in order to achieve a human-centered, sustainable digital future. The video also discusses how policymakers are implementing regulations and funding to achieve this goal.
• 00:50:00 The video discusses the future of the digital economy, focusing on the need for standards, such as those that foster Lead Edge research and Innovation, to help economic recovery. It also discusses the importance of technology and business alignment, and the need to remember that technology investments are also investments in the business. Finally, the video offers recommendations for how to navigate the future.
• 00:55:00 The presenter discusses future trends, including the importance of trust in the market, and provides predictions for the next few years. They also mention the importance of cloud cost optimization and the need for a collaborative culture to make it successful.