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In this video, the speakers discuss various trends in the podcast industry and the future of podcasting. They explore topics such as the growth of podcasts in France, the monetization of podcasts, the importance of storytelling and relationship building, and the potential for innovation and internationalization in the industry. They also touch on the emerging trends in podcast advertising and the shift towards personalized and non-intrusive ads. Overall, the speakers emphasize the need for creativity, community engagement, and adapting to new formats in order to continue the development and success of podcasts in the future.
This video discusses several trends regarding the future of podcasts. The speakers mention the potential expansion of podcast audiences to include older demographics, as the audio format is seen as more accessible for older individuals. They also explain how podcast audience calculations work and suggest that media platforms and agencies may be willing to invest in podcast sponsorships. Monetization in podcasting is discussed, with the speakers explaining that journalists are paid for their work and listeners contribute financially. They also highlight the importance of quality and storytelling in building an audience. The participants discuss the space for independent podcasts within the market and encourage podcasters to focus on original content. The video concludes with a mention of upcoming conferences covering various topics related to podcasts and storytelling.
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