Summary of How Red Bull Makes Money

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Red Bull is a company that sells an energy drink and also sponsors various sports teams. They make their money by charging a high price for their drink and by creating a market for their product through clever marketing.

• 00:00:00 Red Bull sells one can for every person on the planet, but besides selling their drink, they also sponsor various sports teams and produce media. They make their money by charging a high price for their drink and by creating a market for their product through clever marketing.
• 00:05:00 Red Bull spends a lot of money on marketing to try to keep its dominance in the energy drink market. However, their growth has slowed recently due to their reliance on one product. Their football teams are a good example of how private equity in sports can generate value for Red Bull.