Summary of Week 3, video 1 - Introduction Audiences as Markets

00:00:00 - 00:05:00

In this video, Simon Sinek discusses how the way we view audiences as markets has changed over time, to the point where audience measurement software is now used by media companies to help them survive in an "attention economy." The changing social and economic context of media production has led to an increasing use of audience measurement software, which in turn has created a market for audiences that can be rationalized and quantified.

• 00:00:00 In this week's video, Simon Sinek discusses how the way we view audiences as markets has changed over time, to the point where audience measurement software is now used by media companies to help them survive in an "attention economy." The changing social and economic context of media production has led to an increasing use of audience measurement software, which in turn has created a market for audiences that can be rationalized and quantified.
• 00:05:00 In this video, Philip Nepoli discusses the impact of the rationalization of the audience, which has led to the conception of audiences as quantifiable commodities who make rationalizations. Nepoli also discusses how producers' perceptions of the audience have become increasingly scientific and data-driven, and how users' data has become a resource that media companies can monitor how users think, feel, and experience things. He concludes the video by discussing how the idea of audiences as reasonable markets has potential limitations.