Summary of Как создать канал на YouTube в 2022 году (инструкция от А до Я для новичков)

00:00:00 - 00:45:00

The video tutorial provides a comprehensive guide on how to create a YouTube channel in 2022 for beginners. It emphasizes the advantages and popularity of YouTube as a platform for content creators, highlighting its organic growth opportunities and long-term visibility. The speaker also discusses the importance of choosing a wide topic, experimenting with different video formats, and investing in basic equipment like a smartphone, microphone, and lighting. They outline various strategies for growing and monetizing a channel, including personal networking, partnerships, and creating personal products. Additionally, they offer insights on channel branding, content optimization, and creating engaging thumbnails. The tutorial concludes with tips on capturing viewers' attention through seamless content flow, vlogging and voiceover techniques, and utilizing YouTube Shorts.

• 00:00:00 In this section, the speaker emphasizes the importance of YouTube as a platform for creating and promoting a channel. With over two billion viewers worldwide, YouTube remains the top platform in Russia in terms of user volume. Unlike other platforms, YouTube offers opportunities for free promotion and organic growth, making it easier for new channels to gain traction and reach a wider audience. Additionally, YouTube's search and recommendation systems, combined with its long-term visibility, give creators a strategic advantage over platforms like Instagram and Telegram. The speaker also highlights the benefits of YouTube for businesses, as it allows them to attract new audiences and build credibility through organic engagement. Furthermore, the potential risk of YouTube being blocked in Russia is considered low, given its popularity among viewers, making it a reliable platform for long-term content creation and monetization opportunities.
• 00:05:00 In this section, the speaker discusses the importance of choosing a wide topic for a YouTube channel to potentially attract more views and reach a larger audience. They emphasize the need to select a topic that genuinely interests the creator and allows for long-term development. The speaker also advises considering monetization options from the beginning and suggests exploring topics that have financial potential. Additionally, they mention the benefits of creating content in a longer format, such as videos that are 8 minutes or longer, as they allow for more opportunities for monetization through YouTube's ad placements.
• 00:10:00 In this section, the speaker discusses the advantages of different video formats on YouTube. They explain that longer formats, such as podcasts or hour-long videos, can be beneficial because they hold viewers' attention for a longer time, allowing for more advertising opportunities. However, shorter formats like 8-12 minutes can also perform well and require less production effort. The speaker emphasizes the importance of experimenting with different formats to find what works best for your channel. They also mention specific examples of successful content creators who have found success with various formats, highlighting the importance of finding a format that suits your content and audience.
• 00:15:00 In this section, the speaker provides a condensed overview of the equipment and set-up needed to start a YouTube channel. They recommend using a smartphone with a good camera and sufficient lighting, either natural or a ring light. They also suggest investing in a microphone, either a lavaliere microphone or using a second phone with a dictaphone app as a workaround. The speaker emphasizes the importance of proper cropping in videos to avoid distractions, such as having the head and eyes centered. They also briefly mention the possibility of earning money on YouTube through views and advertising, depending on the niche and target audience.
• 00:20:00 In this section, the speaker discusses different ways to grow and monetize a YouTube channel. They mention that one way to build an audience is through personal networking and getting people to subscribe to your channel, rather than relying solely on YouTube's suggested videos and recommendations. They also talk about the potential earnings from partnerships and integrations, where channels with larger subscriber bases can command higher fees. The speaker also highlights the importance of creating your own products or services to generate revenue, such as courses or information products that align with the channel's theme. Overall, the speaker emphasizes the potential for passive income through partnerships, affiliate programs, and personal products, but also mentions the need to focus on creating engaging content first before investing in channel branding.
• 00:25:00 In this section, the speaker discusses the importance of creating a catchy channel name that reflects the content and using visuals, such as avatars and logos, that are easily recognizable and memorable. They advise organizing playlists in a way that showcases popular videos first and then categorizing them thematically. The speaker also advises against using long intros in videos and suggests incorporating branding elements, such as a short branded intro, throughout the video. They emphasize the need for a strong idea and title for each video and recommend using tools like VidIQ to research successful video topics and keywords. Additionally, the speaker encourages viewers to track trends and popular videos in their niche to gather ideas for their own content.
• 00:30:00 In this section of the video tutorial, it is advised that the person wanting to gain followers on YouTube should focus on choosing a name for their channel that will capture the attention of their target audience. Two popular approaches are suggested: one that targets the search engine traffic by optimization and the other that targets the traffic from the homepage of YouTube. The name chosen should be descriptive of the content and include keywords related to the topic. The content strategy should be formulated in such a way that it will keep the viewers engaged and interested in subscribing to the channel. The video analyzes how different titles and content strategies are effective in attracting viewers, as well as how to optimize the videos for better search ranking.
• 00:35:00 In this section, the speaker discusses the importance of creating a seamless flow between different blocks of content in a YouTube video. They emphasize the need to make it easy for viewers to follow along without feeling overwhelmed or having to exert too much mental effort. One tip they share is to incorporate jokes or lighthearted moments at the end of each block to provide some relief and keep the audience engaged. The speaker also emphasizes the significance of capturing the viewer's attention within the first few seconds of the video, as well as the importance of dynamic editing to keep the pace of the content engaging. They suggest cutting out unnecessary parts and focusing on delivering valuable content. Additionally, they mention the use of music to enhance the mood and transition between different blocks smoothly. The speaker recommends a subscription-based service called Epidemic Sound for accessing a wide range of copyright-cleared music tracks. They also mention the possibility of using memes or film clips to add variety to the content and keep it entertaining for the viewers.
• 00:40:00 In this section, the speaker discusses how to create engaging thumbnails for YouTube videos. They suggest two approaches: natural-looking thumbnails with compelling photos or classic thumbnails with the face of the main character and a short headline. They emphasize the importance of click-through rate (CTR) and suggest modeling successful videos' thumbnails in the same niche. The speaker also recommends using Canva, a user-friendly online design tool, to create thumbnails quickly and mentions the importance of utilizing YouTube Shorts wisely to drive traffic to your main channel.
• 00:45:00 In this section, the speaker discusses the vlogging format and voiceover technique as an effective way to capture viewers' attention on YouTube. They suggest creating vlogs with visuals related to a specific topic while using a voiceover script that lasts around 30-40 seconds. The speaker emphasizes the importance of a well-written script with a compelling storytelling element. They mention that their first 10 videos in the shorts format received minimal views initially but gradually started gaining traction, with YouTube gradually increasing the view count in increments of 2,000 and then 4,000. They highlight that YouTube's algorithm favors shorts and encourage viewers to like, subscribe, and comment on the video to promote their own channels.