Summary of Contrepreneurs: The Mikkelsen Twins

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00:00:00 - 01:00:00

The Mikkelsen Twins offer a method of writing that is supposedly better than mainstream ghostwriting companies, but it is actually ineffective and has led to them being banned from Amazon's Audible platform. The twins use high pressure sales tactics to get people to sign up for their subscription service, and their book is full of irresponsible health claims. The seminar series is a lie, and Christina Delaine, the audiobook actress who is credited as the voice of Valiona in World of Warcraft: Cataclysm, says she has never heard of the twins before.

00:00:00 The Mikkelsen Twins are a pair of Hustler-style entrepreneurs who are known for their audacious and misleading promises of passive income. Their scams are not fraudulent, but they are transparent in their attempts to lure people into overpaying for advice.
00:05:00 The Mikkelsen twins run a guru workshop, book, and seminar series that promises to teach people how to make money and unlock passive income. The products themselves are a straightforward scam; the workshop is pre-recorded and the products are available 24/7, and the twins use high pressure sales tactics to get people to sign up for their subscription service.
00:10:00 The Mikkelsen Twins are selling a seminar series on how to create low-quality, exploitative spam books. The seminar series itself is a scam, teaching people how to engage in review-trading to maximize the visibility of their spam.
00:15:00 The Mikkelsen Twins present a seminar on how to be a successful entrepreneur. The excessive use of shallow testimonials and jank in the video make it difficult to trust the information presented. The seminar is a lie, and Christina Delaine, the audiobook actress who is credited as the voice of Valiona in World of Warcraft: Cataclysm, says she has never heard of the twins before.
00:20:00 <could not summarize>
00:25:00 The Mikkelsen twins created a book titled "Treating Epilepsy with Self-Hypnosis: A Guide to a Free and Healthy You" which is full of irresponsible health claims and is not hateful, but still should not exist. The book was delivered on time, but is not good and is more or less what one would expect from a project done by a ghostwriter.
00:30:00 The Mikkelsen Twins discuss the challenges of writing non-fiction, citing the example of a book on hypnosis that they are commissioning. They argue that in order to properly visualize what it means to write such content, one must actually do it themselves.
00:35:00 The Mikkelsen Twins discuss their experience and strategies for writing a book. They discuss how to structure the book and how to make it longer without sacrificing quality. They also discuss how to deal with frustration and anger while writing.
00:40:00 The Mikkelsen Twins talk about how stage hypnosis is merely collective imagination and how it can be dismissed as mere sandwich filling. They also discuss how hypnosis is a collaborative, negotiated relationship and how it can amplify a person's state of being. They finish the talk by talking about how they were feeling overwhelmed this morning and how close they are to finishing the project.
00:45:00 The Mikkelsen twins discuss the process of entrepreneurship and how it can be hard but is a necessary hurdle for success. They also discuss the standard rate for a ghostwriter and how it barely covers the costs of writing a book. Finally, they provide a 1-paragraph summary of their own experience as a writer.
00:50:00 The Mikkelsen Twins' book, 250 Bucks Now That It's Done, is a guide to maximizing productivity and income through self-imposed rules and schedules. The twins discuss the stresses of their business, which includes struggling to pay their writers, and reflect on the difficulty of teaching this approach to others. The Mikkelsen Method is a productivity system that relies on self-imposed rules and schedules in order to maximize productivity and income. The system is difficult to teach, as it requires a skilled writer to effectively communicate the system to others. The twins discuss the stresses of their business, which includes struggling to pay their writers. They reflect on the difficulty of teaching this approach to others, and discuss the merits of their material. While the Mikkelsen Method is an effective way to increase productivity and income, it is difficult to teach and requires a skilled writer.
00:55:00 The Mikkelsen twins offer a method of writing that is supposedly better than mainstream ghostwriting companies, but it is actually ineffective and has led to them being banned from Amazon's Audible platform.

01:00:00 - 01:15:00

The Mikkelsen Twins are two YouTube stars who have been criticized for their "self-publishing as a concept" scam. In this scam, they teach people how to self-publish on Amazon, but then demand more money from the authors. Their podcast episode "Amazon publishing guaranteed to work" is full of MLM-adjacent dog whistles and motivational language that is designed to prey on people's tendencies to give in to the sunk cost fallacy.