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Steve Griffin, deputy director of the Finger Lakes Economic Development Center, discusses how the center rebranded to better represent its mission of helping businesses and communities in the Finger Lakes region of New York state. He discusses how the community of Yates County, NY, has been successful because of its manufacturing sector, which includes beverage processors, bus manufacturers, grain processors, and custom machinery builders. The success of these businesses is due in part to the skills that have been developed in the area for a long time, and the draw of the lakes for tourism and recreation.
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