Summary of How to Change Your Community's Perception of Itself with Steve Griffin

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00:00:00 - 00:30:00

Steve Griffin, deputy director of the Finger Lakes Economic Development Center, discusses how the center rebranded to better represent its mission of helping businesses and communities in the Finger Lakes region of New York state. He discusses how the community of Yates County, NY, has been successful because of its manufacturing sector, which includes beverage processors, bus manufacturers, grain processors, and custom machinery builders. The success of these businesses is due in part to the skills that have been developed in the area for a long time, and the draw of the lakes for tourism and recreation.

  • 00:00:00 The Finger Lakes Economic Development Center (FLEDC) rebranded to better represent its mission of helping businesses and communities in the Finger Lakes region of New York state. The center's population is made up of 20% Mennonites, who are loosely related to the Amish, and the rest of the population is made up of residents from various industries. FLEDC is located in the small town of Yates County, NY, which is in the middle of Pennsylvania.
  • 00:05:00 The video discusses how the community of Yates County, NY, has been successful because of its manufacturing sector, which includes beverage processors, bus manufacturers, grain processors, and custom machinery builders. The success of these businesses is due in part to the skills that have been developed in the area for a long time, and the draw of the lakes for tourism and recreation.
  • 00:10:00 The community of Seneca Lake is experiencing a number of economic challenges, including low wages, low property taxes, and a lack of big box retailers. To overcome these challenges, the town focused on changing its own perception of itself. This was accomplished by focusing on improving the town's wages, property taxes, and retail sectors.
  • 00:15:00 In the video, Steve Griffin discusses how to change the community's perception of itself. He discusses how lowering fees, opening up to businesses, and lending to businesses helped change the agency's economic development focus. He also discusses how turning the mill into a mixed-use development helped increase diversity in the area. Finally, he discusses how facing skepticism from the community was necessary in order to make the project successful.
  • 00:20:00 Steve Griffin discusses how he successfully changed the perception of his community in penang, Malaysia, through the renovation of apartments and the opening of new businesses. He credits market studies and persistence in getting the first project off the ground with the community's eventual acceptance of the redevelopment.
  • 00:25:00 Steve Griffin shares the story of how he went from private sector sales representative to deputy director of an industrial development agency in his hometown of genesee county, New York. Griffin's insights on building relationships with the media, and how to be a positive force for change in one's community are valuable advice for anyone.
  • 00:30:00 Steve Griffin discusses how his community, Rochester, New York, has been successful in many economic categories, despite being relatively unknown. He discusses how he uses podcasts to share his story and how listeners can learn from his experience.

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