Summary of Creative thinking - how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma

00:00:00 - 00:10:00

In this talk, Giovanni Corazza discusses how to get out of the box and generate ideas. He offers specific techniques and advice for aspiring creative thinkers, emphasizing the importance of reality and experience. He advises resisting the natural tendency to kill new ideas, and suggests looking for the match between the new idea and drive, focus, or value.

• 00:00:00 Giovanni Corazza discusses how to get out of the box and generate ideas, stressing the importance of reality and experience. He offers specific techniques and advice for aspiring creative thinkers.
• 00:05:00 The speaker suggests that creativity can be achieved by adding something more, something "wrong, something absurd, something which apparently is not relevant" to convergent information, which takes us "far" and suspends our sense of reality. He advises resisting the natural tendency to kill new ideas and to look for the match between the new idea and drive, focus, or value. He presents an experiment in which attendees are asked to think of a new way to cook a chicken.
• 00:10:00 Creative thinking is a skill that can be learned quickly, and can help generate new ideas. Giovanni Corazza shares some examples of how divergent and convergent thinking can be used to come up with new ideas for TEDx Conferences. He suggests using exaggerations and cooperative conferences as ways to generate more ideas.