Summary of How to Launch & Grow an App [in 2022]

00:00:00 - 00:15:00

The best way to launch and grow an app in 2022 is to focus on organic social media, paid offline marketing, PR, and press. It is also important to have a great product and to use app store optimization to increase growth.

• 00:00:00 Raw Startup discusses how to grow and launch an app in 2022, focusing on the following nine strategies: number one, organic social media; number two, paid offline marketing; number three, PR, press; number four, finding media that talks to your audience; number five, aligning incentives; number six, niche PR; number seven, broad PR.
• 00:05:00 The five steps to launching and growing an app in 2022 are (1) finding a niche, (2) getting press, (3) paid online marketing, (4) using ads, and (5) testing and learning. While paid marketing can be a helpful early stage tool, it can also be a dangerous game to play, and should only be relied on when it is easy to adopt, retains audience, and results in positive networking effects.
• 00:10:00 In order to grow an app in the app store, it is important to have a great product, content that drives users to the app, and app store optimization. In order to maximize growth, it is also important to have influencer and creator marketing, app store lead growth (through search engine optimization), and word of mouth.
• 00:15:00 The Vivino video discusses how to increase app downloads and active users by correlating them with the number of people using the app. The video also gives advice on how to find product market fit and recommends using more than one strategy to increase growth.