Summary of Waalaxy, Lemlist, La Growth Machine... Que choisir en 2023

00:00:00 - 00:30:00

In the YouTube video "Waalaxy, Lemlist, La Growth Machine... Que choisir en 2023," the speaker discusses their preferred tools for B2B prospecting, specifically focusing on Wallaxy and Lemlist. Wallaxy is praised for its multi-channel prospecting through a Chrome extension, templates for automated email sequences, integrated scraper for creating prospecting lists, and email enrichment feature. Lemlist is recommended for those seeking advanced features and better deliverability, with a focus on the Liquid language for personalized messages and multi-channel approach for follow-ups. The speaker also mentions the importance of personalized emails and images in email prospecting and expresses concerns about security risks with cloud-based tools. Wallaxy is recommended for teams with technical capabilities and larger, more difficult accounts, while Lemlist is suitable for those who value personalization and efficiency in their email marketing efforts. Both tools require significant expertise to use effectively and offer essential prospecting capabilities for standing out in a crowded market. The speaker encourages viewers to understand their product and target audience to create an irresistible offer and emphasizes the importance of sales and marketing as seduction.

• 00:00:00 In this section of the YouTube video titled "Waalaxy, Lemlist, La Growth Machine... Que choisir en 2023," the speaker discusses their preferred tools for B2B prospecting, focusing on Wallaxy. Wallaxy is a two-year-old company that offers multi-channel prospecting through a Chrome extension. The speaker praises Wallaxy's templates, which allow users to send automated email sequences without having to create programs from scratch. Wallaxy also has an integrated scraper, enabling users to create prospecting lists and import them from various sources, saving time and money. Another advantage is the email enrichment feature, which costs 80 euros per month but saves users from purchasing separate email enrichment tools. Wallaxy also offers the ability to test market fit with semestriel, trimestriel, and annuel plans. Additionally, Wallaxy is working on integrating a LinkedIn messagerie, which would allow users to manage LinkedIn communications within the tool. Wallaxy allows users to exceed 100 invitations per week without invitation limits by importing directly from LinkedIn.
• 00:05:00 In this section of the YouTube video titled "Waalaxy, Lemlist, La Growth Machine... Que choisir en 2023," the speaker discusses the pros and cons of various sales prospecting tools, specifically focusing on extensions for LinkedIn. The speaker mentions that while some extensions can be useful for beginners, they have limitations when it comes to creating complex scenarios and integrating data from other sources. The speaker also criticizes the limited API capabilities and the lack of features like custom SPF records and email tracking domains, which can impact email deliverability. Overall, the speaker expresses frustration with the lack of flexibility and customization offered by these tools and prefers to use more complex solutions for his business needs.
• 00:10:00 In this section, the speaker discusses their frustration with the inability to create custom variables in the outreach tool, Axi (or Axilroi). They explain that this limitation makes it impossible to create personalized icebreakers or scenarios, which is a significant drawback for them. Despite this, they find Axi to be a good starting point for small businesses or solo entrepreneurs with a well-defined market fit. Moving on to Lemlist, the speaker praises their focus on deliverability and the ability to send campaigns only after configuring the tracking system properly. They also mention Lemlist's warming service and automatic email sending features, which help improve deliverability. Additionally, they appreciate Lemlist's API and integration capabilities, allowing users to input and extract information more effectively. Overall, the speaker finds Lemlist to be an excellent choice for those looking for advanced features and better deliverability in their outreach tool. However, they warn that it may be more complicated to set up and may require additional time and resources.
• 00:15:00 In this section of the YouTube video titled "Waalaxy, Lemlist, La Growth Machine... Que choisir en 2023," the speaker discusses the features and benefits of using Lemlist, specifically the Liquid language and multi-channel approach. The Liquid language is a powerful tool that allows users to personalize messages with custom codes, creating personalized variables for emails. This can lead to more effective and personalized campaigns. The multi-channel approach allows users to create follow-ups and tasks based on email engagement, making it a useful tool for sales teams. The speaker also mentions an Chrome extension that integrates with LinkedIn to help users automate messages and add personalized icebreakers to their campaigns. Overall, Lemlist is recommended for those who value personalization and efficiency in their email marketing efforts.
• 00:20:00 In this section of the YouTube video titled "Waalaxy, Lemlist, La Growth Machine... Que choisir en 2023," the speaker discusses the use of personalized emails and images in email prospecting. He finds that these features work particularly well for important leads and can be enhanced with tools like Waalaxy and La Growth Machine. The speaker also mentions his preference for personalized images and landing pages, which can be customized with variables. However, he expresses concerns about the use of cloud-based tools like Lemlist, as they may pose security risks by potentially revealing the user's location to LinkedIn. The speaker concludes by recommending Waalaxy for teams with technical capabilities and a need for intelligent prospecting processes, especially for larger and more difficult accounts. He also mentions the long-term benefits of the chosen technology.
• 00:25:00 In this section of the YouTube video titled "Waalaxy, Lemlist, La Growth Machine... Que choisir en 2023," the speaker discusses Waalaxy, a software that functions with your IP and social network, acting as an emulator installed on your site to perform tasks for you. The speaker validates the technical choice and security of the platform, which is developed by major players in the industry. Waalaxy also allows users to create workflows and offers integration with tools like LinkedIn, Twitter, and email personalization. However, it requires technical skills and is more expensive than other options at 120 euros per month, which includes access to the API, six campaigns, and limited emails. The speaker recommends trying the two-month free trial to configure the campaigns before making a final decision. Additionally, the speaker mentions the integration of Waalaxy with La Growth Machine, which offers enrichment features not available on Waalaxy alone.
• 00:30:00 In this section of the YouTube video titled "Waalaxy, Lemlist, La Growth Machine... Que choisir en 2023," the speaker shares his experiences and opinions on using various sales and prospecting tools, specifically Waalaxy, Lemlist, and La Growth Machine. He notes that these tools have advanced features but require significant expertise to use effectively, particularly in terms of API, data enrichment, and other technical skills. The speaker praises these tools for their prospecting capabilities and suggests they are essential for standing out in a crowded market. However, he warns that simply launching a campaign is not enough and emphasizes the importance of understanding one's product and target audience to create an irresistible offer. The speaker concludes by encouraging viewers to identify their prospects' pain points and position their product as a solution, emphasizing that sales and marketing are like seduction. He also encourages viewers to share the video with their team and subscribe to the channel for more content. Overall, the speaker recommends these tools for those focused on growth and offers his objective analysis to help viewers make informed choices.