Summary of ESTRATEGIAS de fijación DE PRECIOS MARKETING EJEMPLOS 😱/8 tipos de estrategias que debes conocer 👍

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This video discusses eight different types of pricing strategies that businesses can use to differentiate their products from those of their competitors. These strategies involve modifying prices of products, setting prices at a point where the product is in equilibrium with the cost of producing it, determining prices at different levels of the market based on the product's demand and competition, setting prices for products that are secondary to the primary product, and increasing or decreasing prices to increase market share or revenue, respectively.

• 00:00:00 This video discusses eight different types of pricing strategies that businesses can use to differentiate their products from those of their competitors. Some of these strategies involve modifying prices of products, while others involve setting prices at a point where the product is in equilibrium with the cost of producing it. The second strategy, which is used when establishing prices for new products, is to determine prices at different levels of the market based on the product's demand and competition. The fourth strategy is to set prices for products that are secondary to the primary product. The fifth and sixth strategies are used when a company wants to increase revenue and decrease inventory levels, respectively. The seventh and eighth strategies are used when a company wants to increase market share and compete with more expensive products.
• 00:05:00 There are eight types of marketing strategies you need to be aware of, as the manufacturer tries to find a market for all of its products. The final price is decided by 5 factors, with the vendedors often choosing to reduce the price of their products in order to promote sales of products that might not be bought otherwise. Another strategy is to compete on price against external competition. Prices in this strategy are relatively high in relation to new product prices in order to signal the product's premium status. In the second strategy, companies enter the market in an attempt to establish a price advantage over their competition. This is done by setting relatively high prices for new products relative to those expected in the market. Finally, there is fierce competition in the market for the product, so companies expect sales to be slow after they introduce the product. The sixth strategy is geographic price allocation, which is broken down into three types. The first type is when a company assigns a relatively high price to a particular market. The second type is when a company enters a market that already has a large demand for the product, and the third type is when a company offers a refund for potential customers. There are two types of refund: through a coupon or postal bonus. Companies are currently choosing to publish these
• 00:10:00 This video explains eight different types of pricing strategies used in marketing. One of these strategies is asignation of prices, in which the seller sets the price of sale at the production point and the buyer selects the mode of transportation and pays shipping costs. The second strategy is uniform pricing, which is commonly used when shipping costs are a small part of total costs for the seller. These strategies are used by many detailers who believe in free shipping. The third strategy is the stratgey of special prices, which consists of alternating between high and low prices. In products that are more visible to a detailer, reductions in regular prices are combined with promotional efforts to project the image of low prices. This video concludes with my invitation for your opinions. I would also like to hear your thoughts on this video by leaving a comment. Additionally, if you would like to be notified of future videos like this, sign up for my notifications and you won't miss a thing. Until next time, take care.