The author of the video provides four tips for building a luxury brand, which include studying luxury brands, testing the market, and focusing on quality. He also recommends a book and documentary for further reading on the topic.
00:00:00 The author reflects on the four laws of marketing and how they have helped him build a luxury brand for selling porcelain coffee mugs. He recommends reading a book called "Selling to the Affluent" by Thomas Stanley. He also recommends reading "Deluxe: How Luxury Lost Its Luster" by Dana Thomas. Lastly, he advises testing the waters to see if people are willing to buy your product.
00:05:00 The author recommends watching documentaries and reading books about luxury brands, and also studying the campaigns of those brands to learn how to do it yourself.