Summary of The art of product management | Shreyas Doshi (Stripe, Twitter, Google, Yahoo)

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00:00:00 - 01:00:00

Shreyas Doshi discusses the art of product management, sharing his insights on the importance of prioritizing one's time, balancing various tasks, and thinking about internal and external optics. He offers advice on how to overcome conflicts and pursue opportunities.

  • 00:00:00 Shreyas Doshi shares insights on product management from his experience at Stripe, Twitter, Google, and Yahoo, as well as his personal background. In this chat, we focus on five topics: the power of pre-mortems, how to best use your time as a product manager, the three levels of product work, why most execution problems are really strategy problems, and a bonus topic on trials. Coda code is an all-in-one document tool that helps teams manage their workflow and makes data-driven product decisions.
  • 00:05:00 Shreyas Doshi discusses his upbringing, education, and career paths including working as an engineer and product manager for startups before eventually transitioning to a product manager role at a larger company. He shares his perspective on the importance of customer empathy and how it led him to pursue product management as a career.
  • 00:10:00 Shreyas Doshi shares that he learned the importance of building multiple services under a single account while working at Yahoo. He also credits Mark Andreessen and Ben Horowitz for their influence and guidance during his time at Yahoo.
  • 00:15:00 Shreyas Doshi discusses how he learned to think big and pursue opportunities, and how this helped him at Google and later, at Stripe. He also discusses how he encountered barriers to pursuing opportunities at Google and how he learned to overcome them.
  • 00:20:00 Shreyas Doshi shares his insights on how to combine network effects and core product differentiation to create a successful business. He also recommends paying attention to the founder's perspective, noting that Jack Dorsey was especially good at listening and asking critical questions.
  • 00:25:00 Shreyas Doshi discusses the importance of pre-mortems and how they can be used to prevent failures from happening in the future. He also provides an example of a pre-mortem meeting.
  • 00:30:00 Shreyas Doshi discusses the benefits of having a pre-mortem meeting, which helps to create psychological safety for team members and enable them to openly discuss potential problems. He also notes that having a shared vocabulary is important in facilitating such discussions.
  • 00:35:00 Shreyas Doshi discusses the art of product management, focusing on the idea of prioritizing one's finite time. He describes a personal anecdote illustrating the importance of prioritizing.
  • 00:40:00 Shreyas Doshi explains that, as a product manager, it's important to differentiate between three types of tasks: leverage tasks, neutral tasks, and overhead tasks. He emphasizes the importance of spending time on high leverage tasks, which result in a tenfold or hundredfold increase in impact. Doshi recommends focusing on those tasks during times of high productivity and energy, and letting your perfectionism shine when filing bug reports.
  • 00:45:00 The art of product management is about balancing the various tasks that need to be completed in order to develop and manage a product. Shreyas Doshi discusses the "l tasks" that need to be completed in order to effectively manage a product. He explains that these tasks are the ones that are bothering the product manager the most, because they are the ones that require dedicated attention and require that the product manager be able to focus on them. Finally, Doshi discusses Sprig, a user research platform that makes it easy to get user insights from your product.
  • 00:50:00 Shreyas Doshi discusses the three levels of product work: impact execution, optics, and the goal of alignment. He explains that, if a product leader or founder is not aligned on what is most important to them and their team, it often leads to conflict. He offers advice on how to address this issue, including the idea of placebo productivity and changing location to focus.
  • 00:55:00 Shreyas Doshi explains how the different levels of thinking within a company can lead to conflicts. He suggests that product managers take time to think about internal optics, as well as external optics. If an organization values optics over other aspects of execution, it can hurt the team's ability to achieve its goals.

01:00:00 - 01:30:00

Shreyas Doshi discusses the art of product management, highlighting the importance of identifying when a problem is not an execution issue and coaching team members through their differences. He explains that in a high-performing organization, you should be focused on work that minimizes opportunity cost and drives positive roi.

  • 01:00:00 Shreyas Doshi discusses how product management is about creating the right signals to employees and stakeholders, and how to avoid creating execution problems that can hinder a company's overall success. He suggests that, in order to be successful, product managers should focus on executing their strategies and maintaining good interpersonal and cultural relationships.
  • 01:05:00 The author shares an example of where an execution problem may appear as misalignment between teams, and how a strategy problem can be mistaken for an execution problem. He advises leaders to have a clear strategy and to regularly review priorities so teams are aligned.
  • 01:10:00 Shreyas Doshi discusses the art of product management, highlighting the importance of identifying when a problem is not an execution issue and coaching team members through their differences. He explains that in a high-performing organization, you should be focused on work that minimizes opportunity cost and drives positive roi.
  • 01:15:00 Shreyas Doshi discusses how the goal of achieving high roi, or a ratio of value created to time taken, can be harmful in high-leverage roles, as you can miss opportunities by focusing on quick wins instead. He provides an example of how this can happen in a company, where senior management prioritizes tasks that provide positive roi over larger, more impactful opportunities.
  • 01:20:00 Shreyas Doshi discusses the importance of product management, illustrating how it can help a business reduce opportunity costs and increase ROI. He also provides guidance for how a team should target its time and focus on high-ROI activities.
  • 01:25:00 In this video, Shreyas Doshi discusses the importance of high agency and how it can be a powerful asset for product managers. He also discusses how to achieve high agency, and how listeners can be useful to him.
  • 01:30:00 Shreyas Doshi discusses 10 ideas that can help product managers and team members work more effectively.

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