This video provides a five-step process for planning YouTube videos that will get views: come up with a video idea, identify the purpose of the video, qualify the video, identify target keywords, plan the structure of the video; optimize titles, tags, and descriptions by identifying specific topics, create a link plan that encourages viewers to watch more videos, and finally, create the content. The video emphasizes the importance of optimizing metadata to help YouTube understand what the video is about and show it to the right audience, and creating a plan for linking related videos to generate more internal traffic.
00:00:00 In this section, Nick provides a five-step process for planning YouTube videos that will get views. The first step is to come up with a video idea, followed by identifying the purpose of the video, including the goal and the viewer value. Next, one must qualify the video to ensure that there's enough interest to make it worth creating. This involves doing keyword research and analyzing the competition. After that, identifying the target keyword research is critical to compile all of the metadata to explain to YouTube what the video is about. Finally, the last step is to plan the structure of the video and create an outline before shooting it.
00:05:00 In this section, the focus is on the importance of optimizing your video's titles, tags, and descriptions by identifying the specific topic of your video. This will allow YouTube to understand what your video is about and show it to the most relevant audience. The video also discusses the importance of creating a link plan that encourages viewers to watch more of your content by linking related videos together through cards, end screens, and pinned comments. By having a clear plan for linking your videos, you can generate more internal traffic on your channel, which is something that YouTube values. The next step is to create the content you have planned out.