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This video provides a five-step process for planning YouTube videos that will get views: come up with a video idea, identify the purpose of the video, qualify the video, identify target keywords, plan the structure of the video; optimize titles, tags, and descriptions by identifying specific topics, create a link plan that encourages viewers to watch more videos, and finally, create the content. The video emphasizes the importance of optimizing metadata to help YouTube understand what the video is about and show it to the right audience, and creating a plan for linking related videos to generate more internal traffic.
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