Summary of Mastering Instagram for Government Agencies | EP 11

00:00:00 - 00:35:00

This video discusses how Instagram can be used as a tool for government agencies to market their content and achieve a "netflix effect." The video features a conversation between a digital journalist and a government agency's marketing professional about the role of social media in news amplification.

• 00:00:00 In this episode of the public sector marketing show, host Joanne Sweeney discusses Instagram's role in social media and its transformation over the past year. She explains that in 2021, Instagram will be the fifth most popular social media platform and that its monthly active users are spending at least 30 minutes a day on the app. She also discusses how to use Instagram as a tool for storytelling and engagement with citizens.
• 00:05:00 This YouTube video discusses how Instagram can be used as a tool for government agencies to market their content and achieve a "netflix effect." The video features a conversation between a digital journalist and a government agency's marketing professional about the role of social media in news amplification.
• 00:10:00 The video discusses how digital journalists should regularly examine their social media accounts to see what is working and what is not, and to make sure that the content is properly targeted to their audience. It also discusses how to use different platforms to their advantage, and how to create video content that will be more successful on Instagram than on other social media platforms.
• 00:15:00 According to the speaker, Twitter is a good starting point for journalists, but it is not going to overtake Facebook. Journalists are using Twitter to report news before their broadcast or principal online publication.
• 00:20:00 In this video, John shares his thoughts on the three most popular public sector agencies on Instagram, Trinity College Dublin, the National Health Service in the United Kingdom, and the White House. John discusses how each agency is using Instagram to communicate with their audiences in unique and effective ways.
• 00:25:00 The Trinity College Dublin Instagram account is well-organized and visually appealing, with a great mix of content that engages its followers. Its IGTV videos are particularly effective in capturing the attention of potential students and stakeholders.
• 00:30:00 The White House's Instagram account has amassed over 7 million followers since Biden Harris took over from Trump. The account is conversational and well written, with accessible copy that doesn't feel like press releases. While the White House has a mix of original photography, branded graphics, and video with people at the center, it is important to be conversational when social mediaing from a government or public sector account.
• 00:35:00 This video discusses how to improve digital skills for government agencies by taking a diploma in digital marketing and gaining an industry qualification. Among the tools discussed are Canva, InShot, and Linktree.