Summary of Data Led is Dumb

00:00:00 - 00:20:00

This video discusses the importance of data-led decision making, and explains that it is not simply a matter of blindly following numbers. The speaker explains that data-led companies are often run by data products, infrastructure, and services, and argues that data is only as good as it's instrumented. The video goes on to suggest that a data team should have both data practitioners reporting to data people and leaders who understand their jobs, and that a data partnership is about data being a key part of the workflow, not an afterthought.

• 00:00:00 Data LED is dumb because it focuses on metrics like downloads rather than longer-term engagement. Emily Shario is going to talk about why this is dumb and how to fix it.
• 00:05:00 The presenter discusses how data led companies are run by data products, infrastructure, and services. He argues that data is only as good as it's instrumented, and that data led companies can't rely on data alone to make decisions. He provides an example of a salesperson who misunderstood a customer's data warehouse and ended up selling the wrong product to them.
• 00:10:00 The video discusses the limitations of data-led decision-making and how to avoid making mistakes when analyzing data. It provides an overview of the "data maturity framework" which is designed to help organizations assess their data-led decision-making capabilities.
• 00:15:00 In this video, data practitioner insights about "data led is dumb" are contrasted with the idea of data operations, which is about making sure the insights you're finding are actually being used by the business and driving change. The video goes on to suggest that a data team should have both data practitioners reporting to data people and leaders who understand their jobs, and that a data partnership is about data being a key part of the workflow, not an afterthought.
• 00:20:00 The speaker discusses the importance of data led decision making, and explains that it is not simply a matter of blindly following numbers. He encourages viewers to join the Q&A section of the YouTube channel in order to be inclusive of online viewers.