Summary of How This Electricity-Free Fridge Saved An Indian Ceramics Factory | Big Business

00:00:00 - 00:05:00

This video discusses how an electricity-free fridge has saved an Indian ceramics factory. The factory's owner, Raj, decided to focus on developing this type of fridge 20 years ago and it took four years to perfect the design. The fridge is more affordable than electric fridges and has helped increase sales for the company. 150 people are employed at the factory, mostly women.

• 00:00:00 In the early 2000s, a company in Gujarat, India, found success by designing appliances that don't need electricity, and are instead made entirely of clay. Some traditional handmade techniques are still used, such as joining the top and bottom pieces of a pot together, but machines are also used to do much of the labor. In the last 10 years, the industry has started to rebound, thanks in part to good luck and a sweet spot between machine-made and handmade products.
• 00:05:00 In this video, an electricity-free fridge is shown that has saved an Indian ceramics factory. Raj, the owner of the factory, believed he could do better than his predecessors and 20 years ago, he switched to focusing on solving a huge problem - the refrigerator. It took four years to develop the design and it is cheaper than electric fridges. Product sales have increased and the company employs 150 people, mostly women.