Summary of (Almost) everything you need to know for an effective Shorts strategy on your channel

00:00:00 - 00:25:00

The video by Peter McKinnon discusses how to create effective shorts videos on your channel. You can create a short from a clip of one of your previous videos that is already on your channel, and the short will have an easy link where people can tap to go to the full length version of the video.

• 00:00:00 This video explains how an effective shorts strategy can help you grow your channel. The two YouTube strategists on the team at video creators offer advice on how to create a successful strategy.
• 00:05:00 The video discusses how a short strategy can work for a creator or client on YouTube. It discusses how shorts can be used to reach different audiences and how the risk of having multiple formats on one channel has decreased over the past year.
• 00:10:00 Shorts can be a good way to expand the reach of your videos and increase subscriber and discoverability. Experimenting with different formats is a good way to see what works best for your channel.
• 00:15:00 Shorts are a great way to produce short, snackable videos that can be easily consumed and promote engagement. However, they can be less effective for growing loyal, dedicated fans, and generating sales.
• 00:20:00 Shorts can be an effective way to get brand awareness and grow a channel, but be aware of the time factor and make sure the title and opening hook are clear and concise.
• 00:25:00 This YouTube video by Peter McKinnon is helpful in understanding how to create effective shorts videos on your channel. You can create a short from a clip of one of your previous videos that is already on your channel, and the short will have an easy link where people can tap to go to the full length version of the video. This is useful for creating shorts that get more traffic to your regular videos.