Summary of The E-Myth Revisited - WHY most small businesses DON'T work - Michael Gerber

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The E-Myth Revisited is a book about why most small businesses don't work and what to do about it. The author, Michael Gerber, introduces the concept of the franchise prototype and says that a successful business is founded on a broader perspective and an entrepreneurial perspective.

• 00:00:00 The author of "The E-Myth Revisited: Why Most Small Businesses Don't Work" says that most small businesses don't work because their owners are working excessive hours for minimal returns, and that a successful business is founded on a broader perspective and an entrepreneurial perspective. The author also introduces the concept of the franchise prototype, which is a system-dependent business that is successful because it emphasises the importance of working on the business, rather than in it.
• 00:05:00 The E-Myth Revisited by Michael Gerber is a helpful and easy read that is an entertaining book as well. The author structures the information through a conversation between him and a bakery shop owner, Sarah, who is struggling with her small business. Many readers can see themselves in Sarah as she evolves from frustrated technician into a successful small business owner. The lessons that Mr. Gerber teaches, such as the importance of creating a place of community that has purpose and order, can help anyone who takes action to implement them.