Summary of MIF Podcast #77 | Sasa Sestic (World Barista Champion and Business Owner)

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00:00:00 - 01:00:00

This video discusses world barista champion Sasa Sestic and his career in the coffee industry. Sestic discusses his values and how they have helped him succeed in the industry. He credits family and community for his success, and emphasizes the importance of maintaining personal values in the coffee industry.

00:00:00 Sasha Sestic is a world barista champion and business owner. She discusses her philosophy on chasing the perfect cup of coffee, and how it affects her enjoyment of the beverage.
00:05:00 The speaker discusses how he enjoys coffee more than other activities he used to enjoy. He explains that his love for coffee is not just based on his passion for coffee as a person, but also because coffee is such a complex bean. The speaker expresses his excitement for the future of coffee and his goal of understanding coffee better.
00:10:00 The podcast discusses world barista champion Sasa Sestic and how her specialty coffee is advertised, but from a different perspective than the customer would expect. Sestic discusses the importance of being a farmer and roaster in order to understand the complexities of the coffee business.
00:15:00 The video discusses business owner Sasa Sestic's decision to purchase a Nicaraguan coffee farm. Sestic believes that the farm will be a good investment because it has been in the coffee industry for 100 years, has a good reputation, and is not an impressive farm.
00:20:00 The speaker discusses the challenges of owning and running a coffee farm in a low-priced market. They say that, if we want to continue producing great coffee, we need to break away from the market and become more independent.
00:25:00 In this podcast, Sasa Sestic discusses his world barista champion status and business owner experience, and how they've helped him learn about coffee. He also talks about the current coffee price crisis and the need for more focus on the idea of not just fixing the supply chain, but getting end consumers to start understanding that what they're drinking is a complex commodity product.
00:30:00 The video discusses world barista champion and business owner, Sasa Sestic, and the importance of properly paying baristas, as well as inspiring them with education and good coffee. It also features a customer's experience with Sestic's coffee.
00:35:00 In this podcast, Sasa Sestic speaks about the challenges faced by coffee farmers and cafe owners, and how the recent increase in coffee prices is affecting all involved. He also discusses the role of packaging in the coffee market, and how it affects the prices consumers are willing to pay.
00:40:00 The video discusses the concerns of coffee farmers and coffee buyers about the sustainability of the coffee industry, and how baristas can help to improve the situation. The author suggests that coffee prices should be no less than five dollars, and that more investment is needed in the coffee chain in order to ensure that baristas are appreciated and paid fairly.
00:45:00 The presenter discusses the importance of building trust with customers, and how this can be achieved through communication and approach. He notes that in order to make big changes in the coffee industry, customers need to trust the company and the baristas.
00:50:00 The author of this video discusses the importance of trust in relation to price hikes for coffee. He provides specific examples of how trust has been built with clients over the years and why it is important to communicate this to customers. He also discusses how businesses can learn from their past mistakes in order to continue moving forward.
00:55:00 The video discusses world barista champion Sasa Sestic and his career. Sestic discusses his values and how they have helped him succeed in the coffee industry. He credits family and community for his success, and emphasizes the importance of maintaining personal values in the coffee industry.

01:00:00 - 01:50:00

Sasa Sestic, world barista champion and business owner, is interviewed about his work in coffee farming and production. He discusses the importance of culture, diversification, and fermentation in coffee production, and also talks about the challenges that smallholder producers are facing in Nicaragua.

01:00:00 In this podcast, Vina Sestic discusses how to create a culture in a business, and how to do it by understanding the values of the team members. He provides an example of how to do this by describing how his father helped him with coffee packaging, and how this helped him to develop a love for coffee.
01:05:00 The podcast discusses the role of diversification in the potential success of turning around the viability of a coffee farm. Philosophy is of how you want things to feel and flow is just so important in elixir and in mapa forward, so understanding how to have a culture is essential. The guys discuss a photo their uncle sent them of him hacking down a tree with a machete to use the wood for fuel, and how this decision to diversify crops could help the viability of the farm.
01:10:00 Sasha Sestic discusses her world championship title and business success. She explains that good food and healthy farming can be affordable, and that it is important to teach people about the importance of dignity and respect. She also shares her recipe for carbonic maceration, which is a key step in coffee production.
01:15:00 This video discusses the importance of soil quality in coffee production, and how focusing on both organic and chemical fertilizers can help improve the quality of the coffee beans. It also talks about how the family's ability to afford fertilizers is important in deciding how much to use.
01:20:00 The video discusses the benefits of working with scientists to improve soil health and the quality of coffee beans. It also mentions a trip to Colombia and Peru next week, where the farmer will be meeting scientists from Colombia and Peru.
01:25:00 This podcast discusses the importance of fermentation and how it can affect the quality of coffee. The podcast also discusses how different water types can affect the quality of the coffee.
01:30:00 Midnightlength is a problem for most coffee drinkers because they do not treat the water properly. Sasa Sestic is a world barista champion and business owner. He discusses the water issue and how to make coffee delicious with using as little water as possible. He also discusses the climate shifting and the effect it is having on coffee farming. He argues that coffee farming should be focused on the microclimates created by climate shifting and not just the coffee itself.
01:35:00 The speaker discusses the different climate changes that have affected coffee production in different parts of the world, and how these changes are causing farmers to lose crops. They also talk about a phenomenon that is happening in Honduras - where the harvest season has been extended to April or May.
01:40:00 The video talks about the late harvest of coffee in certain parts of the world, and how this can be a positive for the farmers. It also discusses the concept of a harvest cycle, and how it can be different for different types of coffee. Finally, the presenter teaches a quick lesson on how a harvest cycle works.
01:45:00 The MIF Podcast discusses the challenges smallholder producers are facing in Nicaragua, with emphasis on the coffee price crisis and the need for increased prices from coffee buyers to help those producers. The podcast interviews the Vice President of the Nicaraguan Coffee Growers Association, who expresses frustration with the lack of simple solutions to the coffee price crisis.
01:50:00 This video discusses world barista champion and business owner Sasa Sestic. Sestic discusses how he and his team inspire others to have hope and work hard to achieve their goals. He also mentions a late harvest auction that is held every year on his farm, and provides information about how to apply.