Blue Bottle is a coffee company that has seen a meteoric rise in valuation over the past several years, largely due to its popularity within the "third wave coffee" movement. The company has locations around the world, and has developed a number of popular products, such as cold brew and ready-to-drink coffee. In the video, Blue Bottle CEO Brian Meehan discusses the company's history and growth. He notes that while artisanal coffee and third wave coffee has become popular, it has been mainly segmented to large cities with high incomes and a lot of international consumers. He says that, while Starbucks is a competitor, Blue Bottle looks to companies like Starbucks for inspiration instead of competing with them.