Summary of How Blue Bottle Went From A Coffee Cart To A $700MM Valuation

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Blue Bottle is a coffee company that has seen a meteoric rise in valuation over the past several years, largely due to its popularity within the "third wave coffee" movement. The company has locations around the world, and has developed a number of popular products, such as cold brew and ready-to-drink coffee. In the video, Blue Bottle CEO Brian Meehan discusses the company's history and growth. He notes that while artisanal coffee and third wave coffee has become popular, it has been mainly segmented to large cities with high incomes and a lot of international consumers. He says that, while Starbucks is a competitor, Blue Bottle looks to companies like Starbucks for inspiration instead of competing with them.

• 00:00:00 Blue Bottle is a coffee company that has seen a meteoric rise in valuation over the past several years, largely due to its popularity within the "third wave coffee" movement. The company has locations around the world, and has developed a number of popular products, such as cold brew and ready-to-drink coffee. In July 2019, Nestle acquired a majority stake in the company, valuing it at over 700 million dollars.
• 00:05:00 In the video, Blue Bottle CEO Brian Meehan discusses the company's history and growth. He notes that while artisanal coffee and third wave coffee has become popular, it has been mainly segmented to large cities with high incomes and a lot of international consumers. He says that, while Starbucks is a competitor, Blue Bottle looks to companies like Starbucks for inspiration instead of competing with them. He also says that the company is still growing pains, and that the recall of its coffee cans in 2000 was a sad event. Nevertheless, he believes that the cans themselves were a great product and that the company should not give up on them entirely.