Summary of KOTLER CAPÍTULO 11 😊 (11.3) | Estrategias de FIJACIÓN Y CAMBIO DE PRECIOS para NUESTROS PRODUCTOS

00:00:00 - 00:10:00

Kotler discusses different strategies for pricing and market change for products. He explains that consumers react differently to prices, and that not everything that goes up in price necessarily results in lower sales. He also discusses the importance of knowing when and how to set prices, and of having a marketing strategy that is integrated.

• 00:00:00 In this video, Kotler discusses strategies for pricing and change of prices for our products. He discusses seven options for pricing, including discounts and promotions, segmentation, psychological pricing, price segmentation, geographical pricing, and dynamic pricing. He also discusses international pricing.
• 00:05:00 In this video, Kotler discusses strategies for pricing and market change for products. Consumers react differently to prices, and everything that goes up in price does not always mean lower sales. Premiums and discounts that go down also mean more sales for products with inelastic demand, and fourth is the setting of promotional prices. This means that, for a certain period of time, we will lower the promotional price temporarily. Promotional pricing is synonymous with temporally non-promotional pricing. We should not make a promotional campaign lasting throughout the year because it becomes part of the price. A promotional campaign has to be temporary, for example, for the arrival of school or for Christmas Knowing when and how to set prices is important, and what I recommend is that you have a marketing strategy that is integrated, for example, a holiday campaign that is part of a larger strategy, such as communication and price as a strategic variable, not just a tactical variable. The sixth explanation for prices is dynamic. This is becoming increasingly used, and mainly because digital media allows us to do this. An example of this is airlines, which tries to buy a ticket when one day's notice is missing and the price for tickets is automatically raised when selling tickets. Prices can also be dynamically raised when
• 00:10:00 This video discusses different strategies for pricing and product innovation. It provides two alternatives for further exploring marketing and business concepts.