Summary of Mass Communication Evolution

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This video discusses how mass communication has evolved over five eras, and how each new form of media has led to powerful changes in how people consume information and entertainment. The concept of media convergence is currently experiencing a digital turn, with media coming together in one space to be easily shared.

• 00:00:00 This video discusses the evolution of mass communication through five eras, highlighting the impact that mass media has on society. The video explains that older forms of communication, such as oral or spoken traditions, do not disappear but are adapted and converged with newer forms of media. This course is designed to provide media literacy and understanding of the media, so that consumers can become engaged participants and accept part of the responsibility for the shape and direction of media culture.
• 00:05:00 The electronic era of mass communication began with the telegraph in the 1840s, and continued with the arrival of television in the 1950s. The digital era began in the 1990s, with the development of cutting-edge communication gadgetry like laptops, cable TV, email, DVDs, DVRs, and smartphones. Each new form of mass media has led to powerful changes in how people consume information and entertainment. However, the concept of media convergence is currently experiencing a digital turn, with media coming together in one space to be easily shared.