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In the video, Ana from Printful gives budgeting tips for opening an online store, including considering the platform, creating a brand, designing products, getting samples, promoting the store, and having a payment method in place. She advises on investing in a designer's services if necessary and highlights free design tools like Printful's service. Promoting the store can be done through marketing strategies or paid ads on platforms like Facebook. A real-life example was presented, with a budget of $29 per month for Shopify, $9.99 per year for a domain, $50.15 for creating five sample shirts, and $55 for advertising, plus at least $100 on a credit card for Printful's transaction fees.
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