Summary of QUE ES MARKETING ENTREVISTA PHILLIP KOTLER

00:00:00 - 00:10:00

In this video, Philip Kotler discusses the concept of marketing 3.0, which is a more holistic approach to marketing that takes into account the customer's context and situation. Kotler defines marketing 1.0, 2.0, and 3.0, and explains how each type of marketing serves a different purpose. He also discusses positioning and segmentation, two essential concepts in marketing 3.0.

• 00:00:00 In this video, marketing expert Philip Kotler discusses the concept of marketing 3.0, which is a more holistic approach to marketing that takes into account the customer's context and situation. Kotler defines marketing 1.0, 2.0, and 3.0, and explains how each type of marketing serves a different purpose. He also discusses positioning and segmentation, two essential concepts in marketing 3.0.
• 00:05:00 Marketing 2.0 and 3.0 represent different ways of approaching product development and marketing strategy, with 3.0 including the addition of dimensions such as caring for society and planet. Co-creation, or getting the crowd to join in on the development process, is a popular approach in 3.0.
• 00:10:00 The speaker discusses the different types of marketing and how it works. He also discusses how customers can help companies create successful products and distribution channels.