Summary of ¿Qué es Marketing Digital?

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The video discusses the basics of marketing digital, explaining that its main function is to keep a company or organization connected to its markets and customers through digital media. It covers different types of marketing tools that are available today, including those that are part of the internet's interconnected network, messaging services, and video content.

  • 00:00:00 The video discusses what marketing is, and how digital technologies play a role in it. It covers the basics of marketing digital, and explains that its main function is to keep a company or organization connected to its markets and customers through digital media, and to provide services and sell products to them. It also explains that a customer is someone who buys or uses products voluntarily, and that a digital media is anything that can be reproduced in electronic formats, such as computers, laptops, and mobile devices. Lastly, it covers how marketing digital uses digital media to communicate with the public in any moment and place, and how it strives to provide personalized messages and data, as well as alerts and other information.
  • 00:05:00 The following is a transcript excerpt of a video titled "¿Qué es Marketing Digital?" followed by a 1-paragraph summary of the different types of marketing tools that are available today. One of the main functions of marketing today is keeping customers connected, and digital tools allow companies to do this quickly and easily. Some of the most useful tools are those that are part of the internet's interconnected network, such as websites, blogs, social media platforms, search engines, and mobile applications. Messaging services, such as SMS and email advertisements, video content, books, and digital downloads are also important. By being connected, companies can better serve their customers and prevent sales from ending prematurely. If this presentation was of use to you, please give it a like and share it on your social media platforms. Thank you for your attention.

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