Summary of Miguel Bosé | El Artista de Siempre en el Mundo Digital Actual | Talks at Google

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00:00:00 - 01:00:00

In this interview, Miguel Bosé discusses the impact of technology on the music industry . He acknowledges that music was one of the first art forms to benefit from technological advancements, which allowed for democratization and accessibility. However, he also acknowledges the negative aspects, such as music piracy. Bosé sees technology as both a helpful tool and a challenge that continues to shape the music industry. He talks about how music production has adapted to the digital era, with analog equipment replaced with digital tools such as plugins and ProTools. Bosé also discusses his approach to fame and how his career has evolved, emphasizing his need to share aspects of his career with the public while maintaining his boundaries. He highlights the need for people to be active and take responsibility in addressing global issues, such as plastic pollution and education.

00:00:00 In this section, Miguel Bosé discusses his relationship with technology and how it has impacted the music industry. He explains that music was one of the first art forms to benefit from technological advancements, which allowed for democratization and accessibility. However, he also acknowledges the negative aspects, such as music piracy. Overall, Bosé sees technology as both a helpful tool and a challenge that continues to shape the music industry.
00:05:00 In this section, Miguel Bosé discusses the use of technology in music production, emphasizing how musicians have adapted to the digital era. He mentions how the use of analog equipment has been replaced with digital tools such as plugins and ProTools. Bosé highlights the democratization of music through social media platforms, which allow musicians to do more and engage with their audience directly. He mentions that while he has a professional team to manage his social media accounts, he occasionally shares personal moments with his followers, despite some fans being uncomfortable with it. Bosé sees his relationship with social media as primarily professional, using it to stay active and informed about global events.
00:10:00 In this section of the interview, Miguel Bosé discusses his approach to fame and the changing definition of fame in the digital age. He acknowledges that while he keeps a low profile in his personal life, he understands the need to share aspects of his career with the public. Bosé contrasts his fame, which is characterized by distance and reverence, with the instant and relatable fame of YouTubers like Rubius. He also talks about his friendship and collaborations with Mexican YouTuber Juanpa Zurita, highlighting the positive impact they have had on each other's audiences. However, Bosé shares a humorous anecdote about a fan mistaking him for Juanpa Zurita, emphasizing the difference in recognition and fan interactions between traditional celebrities and digital creators.
00:15:00 In this section, the discussion revolves around the idea of artists maintaining anonymity on social media platforms and its impact on their success. Miguel Bosé mentions examples like Deadmau5 and lucha libre wrestlers who have achieved popularity while hiding their identities. He suggests that if a talented musician were to choose to hide their identity, it would create curiosity and buzz around them. However, he also points out that the current trend is for new artists to conform to the same patterns of self-disclosure due to the pressure of quick consumption. Bosé believes that the future of the music industry lies in finding new ways to engage audiences without revealing everything. The conversation then switches to Bosé's personal consumption habits on YouTube, where he mentions watching current affairs, nature documentaries, and content specific to YouTube. Melanie Parejo mentions a past interview with Pedro Almodóvar where he expressed that he would become a YouTuber if he were to start making films today. Finally, Bosé shares that he initially aspired to become a marine biologist but had to switch to a different career path due to his struggle with mathematics.
00:20:00 In this section, Miguel Bosé discusses his passion for the ocean and his upcoming campaign to address the issue of plastic pollution. He explains that he chooses to get involved in causes that he feels passionate about and believes in the importance of conveying a message through his actions. He emphasizes the need for citizen awareness and active involvement, stating that talking alone is not enough, and calls for political will to address these issues. Bosé expresses frustration with the lack of action and urges people to be active and take responsibility instead of simply relying on political leaders.
00:25:00 In this section, Miguel Bosé discusses the importance of education and the need to demand change from politicians. He emphasizes that education is the foundation for societal progress and highlights the responsibility of individuals to raise awareness and demand educational programs. Bosé also calls for a shift in political discourse towards issues like environmental protection and renewable energy. He urges people to actively engage and become activists for change, expressing his willingness to contribute to the cause. Bosé concludes by emphasizing the role of platforms like YouTube and Google in driving change and calls for collective action to combat environmental issues such as plastic pollution.
00:30:00 In this section, Miguel Bosé discusses the different phases of his career and his evolution as an artist. He mentions how he went from being inspired by samurai culture in his album "Bandido" to exploring Spanish roots in his later work. He also talks about his love for knowledge and understanding, which inspired his album "Amo." Bosé reminisces about his TV show "Séptimo de Caballería," where he showcased a mix of musicians and artists, and highlights the importance of music in television and entertainment. Melanie Parejo, the interviewer, recalls the intimate and eclectic nature of the show and how it resonated with the audience.
00:35:00 In this section, Miguel Bosé discusses the challenges of producing music television shows in the current digital era. He explains that in the past, record labels would pay for promotional trips and concerts, making it easier to produce expensive programs. However, now record labels have less funding, and the cost of producing such shows is high. Even though there are still music programs like "Cachitos" in Spain, the resources and opportunities for these shows have declined. Bosé also emphasizes the importance of authenticity and staying true to oneself in the music industry, advising young musicians to prioritize their creativity and not be swayed by promises or compromises that may lead them away from their artistic vision.
00:40:00 In this section, Miguel Bosé discusses the importance of maintaining a consistent and credible artistic discourse in order to leave a lasting impact in history. He disagrees with the idea that new technologies provide more opportunities for artists, using examples like Pablo Alborán and Justin Bieber to demonstrate that success is not guaranteed with the rise of digital platforms. Bosé emphasizes the need for artists to stay true to themselves and their authentic voice, even if it means going against the preferences of record labels or managers. He also acknowledges the fast-paced nature of consumerism and the speculative market in the art world, cautioning against valuing success solely based on market value. Bosé concludes by stating that art is ultimately about emotion, whether it be the emotional connection to a piece of artwork or the excitement of showing off an expensive purchase.
00:45:00 In this section, Miguel Bosé discusses the challenges faced by young artists starting out in the music industry today. He explains that record labels are now focused on artists with millions of likes and followers, making it difficult for newcomers to get noticed. He also touches on the shift in consumer behavior, stating that people no longer seek out artists but rather engage with individuals for other reasons. Bosé emphasizes the importance of adaptation and accepts that this is the new reality. He also mentions how technology has shaped his own children, who are already skilled in using various digital tools. Overall, Bosé suggests that the key lies in the hands of the audience and their choices as consumers.
00:50:00 In this section, Miguel Bosé discusses the importance of creating oldies stations and creating playlists in the digital age, as the need for music consumption continues to increase while physical sales decline. He suggests that it is up to the consumers themselves to find new channels for promoting and supporting music, and mentions the possibility of creating a foundation to help sustain the music industry and other arts. Bosé also expresses his understanding of why some artists may not want to enter the music industry due to the lack of support they may receive. He then addresses a question about his activism and social commitment, acknowledging that while he has faced negative reactions and threats, he chooses not to engage with haters and focuses on making a difference through his work, such as his involvement in the Paz Sin Fronteras foundation.
00:55:00 In this section, Miguel Bosé discusses the importance of activism and active commitment. He shares the story of a concert he organized in Cuba, which had a significant impact and resulted in a message from Hillary Clinton and President Obama. Bosé emphasizes the importance of being a reference point for others, as people are always looking for causes to become involved in but often don't know where to start. He believes that as public figures, it is not only a duty but a necessity to use their platform to bring attention to important issues and collaborate with other causes.

01:00:00 - 01:05:00

In the "Miguel Bosé | El Artista de Siempre en el Mundo Digital Actual | Talks at Google" video, the Mexican singer-songwriter discusses the concept of social debt, being responsible with the privilege one has, and the role of companies in the world. He acknowledges the immense power and influence that these companies have and urges them to use their platforms to bring about change. Through what is given to him, he emphasizes that he can do something for others and believes that a word from these companies can have a greater impact than years of action from a community. Bosé calls for a collective effort to address issues such as plastic pollution, starting by taking responsibility for our actions and using the influence we have to make a difference in the world.