John Mueller, a webmaster trends analyst at Google, discusses a range of topics in this English Google Webmaster Central office-hours hangout. Mueller discusses new structured data types, the importance of context for images and graphics, and the use of mobile-friendly website factors as ranking factors. He also advises using redirects when moving a website to a new server or domain, and reducing the number of links on a page to improve page rank. Additionally, Mueller explains the impact of having too many pages on a website, and suggests focusing on quality content. Finally, he advises serving images consistently from the same server to optimize image search, and clarifies that Google looks at the type of SSL certificate rather than individual providers.
During a Google Webmaster Central hangout, John Mueller discussed the issue of GeoIP redirects and suggested users set up URLs with a generic homepage that redirects users to their appropriate country version, allowing Googlebot to crawl and index the site separately. He also advised website owners to optimize title tags and descriptions for users' benefit, noting that the YMYL criteria is for search raters’ background information. Mueller concluded by thanking participants for their time and suggesting guest speakers and topic alternation to keep future sessions interesting, hinting at upcoming Webmaster Tool updates.