Summary of Clase magistral de Michael Porter

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00:00:00 - 00:40:00

In this video, Michael Porter discusses the concept of shared value and how it can be used to improve the quality of life for many people. He argues that businesses must be efficient and have a positive social impact in order to be successful.

  • 00:00:00 Michael Porter, a Harvard Business School professor, gives a speech on the evolution of kpi (key performance indicators). He says that economic value is the right measure of success, and that trying to calculate it is complicated. He urges companies to focus on asset light strategies, which involve reducing the amount of assets required to deliver a product or service.
  • 00:05:00 In this video, Michael Porter discusses the importance of having a differentiated value proposition for customers, and how this is key to a successful strategy. He also discusses the importance of having a cohesive and unified strategy across all functions of a business in order to ensure success.
  • 00:10:00 In this video, Michael Porter discusses how a "value chain" can be used to identify a company's competitive advantages. He goes on to say that a company's strategy should focus on superior profitability, and that achieving this requires being economically efficient, having a unique product, and delivering superior customer service.
  • 00:15:00 The video discusses how businesses must be differentiated in order to succeed in a competitive market. Differentiation involves a whole set of different factors, including cost and quality, which are often in conflict. The video also discusses how competition is always changing and how this creates new needs for businesses. Finally, the video discusses how technology and innovation are key factors in business evolution.
  • 00:20:00 The clip discusses the impact of information technology on strategy and discusses the concept of augmented reality. It argues that, in the near future, all aspects of our lives will be interconnected through digital technology.
  • 00:25:00 In this video, Michael Porter discusses the concept of vertical integration, its benefits and drawbacks. He also discusses the current trend of increasing integration, and how it depends on the technology and cost structure of the day.
  • 00:30:00 Michael Porter discusses the factors associated with shared value and how it impacts businesses in international markets. He provides an example of shared value in the form of a product that is the most environmentally powerful and optimum working environment. He argues that shared value is not about charity, reputation, or compliance with standards, but about creating a business model that makes a social impact.
  • 00:35:00 Michael Porter's lecture discusses how businesses can use shared value principles to solve social issues and improve their reputation. The concept of shared value is becoming more popular, with businesses such as India and Japan promoting it. Shared value businesses are effective and efficient, and can help improve the quality of life for many people.
  • 00:40:00 Michael Porter discusses the future of private consumption and how it is a driver of economic growth. He also discusses the importance of a healthy economy and competitiveness for all citizens. He concludes by emphasizing the need for a better future for all citizens.

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