Summary of How The YouTube Algorithm Works in 2022

00:00:00 - 00:15:00

In 2022, YouTube plans to update its algorithm to better target videos to viewers. This will include taking into account a channel's audience profile and metadata. Channels that produce good content that is within the YouTube algorithm's "test group" will be more likely to be recommended to viewers.

• 00:00:00 In 2022, YouTube will be able to create an audience profile of a channel's content and performance, based on metadata and title and thumbnail. This will help YouTube determine which audience to bring the video to.
• 00:05:00 In 2022, the YouTube algorithm will test videos based on metadata, including audience profiles. If the audience profile and metadata are not aligned, the video will have less chance of success. In order to align the audience profile and metadata, you can either follow the audience profile or try to keep the metadata within a lens that the algorithm can trust. Larger channels with more data have an advantage over smaller channels because their audience profile is larger and more likely to be aligned with the metadata.
• 00:10:00 Your channel's biggest job is to expand the audience profile, to know where it is targeting its audience, and to produce good videos that will drain the algorithm's "test group." If a video does not perform well due to targeting an audience that is not interested, a channel can make a new video that is more within the audience profile and see better results. Mapping out a channel's location and audience profile is an important part of succeeding on YouTube.
• 00:15:00 In 2022, YouTube will update its algorithm to better recommend videos to viewers. This will likely mean that your content will be more likely to be recommended to people who are currently watching similar videos.