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The video explains how a change in the hiring process can lead to increased revenue for businesses. The quad marketing calendar is a framework that businesses can use to increase their revenue. The first marketing calendar is for marketing to employees, the second marketing calendar is for marketing to customers, and the third marketing calendar is for marketing to prospects. Most businesses don't use all four marketing calendars, and one of the marketing calendars that most businesses don't use is the acquisition process for new talent. Alex from Rose like discusses acquisition.com, and explains that businesses should be generating leads, setting interviews, making job offers, and onboarding new customers in parallel.
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