Summary of KOTLER CAPÍTULO 10 😊 (10.1) | Caso AMAZON VS WALMART | Como colocar EL PRECIO A MI PRODUCTO

00:00:00 - 00:05:00

In this video, marketing professor, Cutler, discusses the history of Amazon and Walmart, and how their pricing strategies have differed. He points out that at the time, Walmart was the king of low prices, while Amazon started selling books at home delivery prices but then began selling books at lower prices than what were being sold in bookstores and also sold products beyond books, such as video games and DVDs. As Walmart began to compete more directly with Amazon, the latter started to lose sales in some areas to the former. Eventually, Walmart realized that they could not compete with Amazon on a physical level, so they decided to enter the digital market and compete against Amazon there.

• 00:00:00 In this video, marketing professor, Cutler, discusses the history of Amazon and Walmart, and how their pricing strategies have differed. He points out that at the time, Walmart was the king of low prices, while Amazon started selling books at home delivery prices but then began selling books at lower prices than what were being sold in bookstores and also sold products beyond books, such as video games and DVDs. As Walmart began to compete more directly with Amazon, the latter started to lose sales in some areas to the former. Eventually, Walmart realized that they could not compete with Amazon on a physical level, so they decided to enter the digital market and compete against Amazon there. However, while Walmart can still compete on a physical level, they are becoming more and more reliant on digital sales as the overall industry shifts towards digital.
• 00:05:00 In this video, Kotler discusses the competition between Amazon and Walmart, and how pricing is one of the key factors in this competition. He also provides tips on how to price your products to compete with the competition.