Summary of How Nykaa’s Genius Financial Strategy Backfired? : Nykaa Business case study

00:00:00 - 00:15:00

The YouTube video "How Nykaa's Genius Financial Strategy Backfired?" discusses how Nykaa, an online retailer, went public in April of this year and the corresponding stock price drop. The video also discusses how Nike, another company that went public around the same time, used a similar strategy to avoid a stock price drop and make a profit. However, this strategy backfired as the stock price continued to drop and the pre-IPO investors sold their shares.

• 00:00:00 In this video, Nykaa, a woman-led e-commerce company, goes public and is met with controversy over its bonus shares issue. Nykaa's strategy of giving out bonus shares to all of its investors resulted in a stock market chaos that has led to its stock price falling by 60%. This case study has lessons for students of business and retail investors about the importance of good corporate governance.
• 00:05:00 Nykaa's business strategy backfired when they decided to go public, as their shares quickly dropped in value after the lock-in period ended. This video provides a case study of how this happened, and how the exit of institutional and pre-IPO investors affects the share price of the company.
• 00:10:00 The video discusses how Nykaa, an online retailer, went public in April of this year and the corresponding stock price drop. The video also discusses how Nike, another company that went public around the same time, used a similar strategy to avoid a stock price drop and make a profit. However, this strategy backfired as the stock price continued to drop and the pre-IPO investors sold their shares.
• 00:15:00 In this YouTube video, Nykaa's business strategy is questioned and analyzed. The video covers how Nykaa's founders issued a bonus shares to their pre-IPO investors, which has created trouble for those investors. Additionally, the video covers the basics of startups, capital gains, and IPO.