Summary of It's Not Manipulation, It's Strategic Communication | Keisha Brewer | TEDxGeorgetown

00:00:00 - 00:10:00

Keisha Brewer explains how to communicate strategically in order to achieve a desired goal. She emphasizes the importance of understanding your audience and what they are looking for in order to effectively communicate your message.

• 00:00:00 Keisha Brewer explains that it is not just what you say, but how you say it that is important in strategic communications. She provides two real-life examples to illustrate her point. In the first example, she discusses her career journey as a communications specialist. Her boss told her to reach out to Google and see if they would be interested in partnering up with an upcoming event. Keisha followed her boss' advice and sent the company an email expressing their interest. In the second example, Keisha discusses a personal situation where she was trying to get her friend back. She went on to explain that in both cases, it is important to be aware of your audience and what they are looking for. She also advised her friend to slide into her dm and have a conversation.
• 00:05:00 Keisha Brewer shares the steps she takes to strategic communicate, which includes identifying the goal, understanding your audience, and communicating the value of what you offer. Brewer also explains why people may have resistance to communication, and how strategic communication can help you overcome it.
• 00:10:00 Keisha Brewer explains how to effectively communicate with others, emphasizing the importance of identifying the goal of a conversation and ensuring that the message is communicated in a way that is beneficial to the listener.