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The video discusses five mobile commerce trends to watch in 2023. These include post-purchase survey data to analyze how customers heard about the company, filtering by social media response options, product type purchased, and returning customers. Additionally, mobile analytics are discussed, with particular focus on comparing mobile and desktop performance and understanding customer lifetime value. Finally, segmentation and targeting of marketing campaigns is illustrated with an example.
Mobile commerce is set to be dominated by five trends in 2023: push notifications, app Clips, abandoned carts, dynamic content, and high engagement rates. These trends will enhance the user experience and increase conversion rates.
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