Summary of Микро-воронки 2023. Третий выпуск

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In the video "Микро-воронки 2023. Третий выпуск", the speaker emphasized the importance of building relationships with customers instead of solely focusing on making sales. He shared his experience of signing up hundreds of clients by offering them free informative content as a freelancer, and then using micro-funnels to offer subscribers free content that helped them solve small problems in his infobusiness, which led to an increase in loyalty and eventually resulted in sales. The speaker advises content creators to give away valuable content to build a loyal following and increase sales, with plans to share more advice in an upcoming article.

• 00:00:00 In this section, the speaker discusses the mistake of focusing only on making sales and not building relationships with customers. He explains that when he worked as a freelancer, he signed up hundreds of clients by offering them free, informative content instead of aggressively selling to them. This strategy also worked when he moved to the infobusiness by using micro-funnels to offer subscribers free content that helped them solve small problems, which led to an increase in loyalty and eventually resulted in sales. The speaker advises content creators to give away valuable content to build a loyal following and increase sales, and he promises to share more advice in his upcoming article.