Summary of Video Content Strategy: How to Get Started

00:00:00 - 00:45:00

In the video, Saj Adibs discusses how to develop a video content strategy. He explains that it is important to think about who your ideal viewer is and to create content that is relevant and engaging for them. He also provides examples of how to monetize a video content strategy.

• 00:00:00 Saj Adibs, a filmmaker and founder of Howfinity, discusses how to develop a video content strategy. He notes that, before, it was more difficult to sell video as a marketing tool, but now it's "a thing" and everyone is using video. He explains that, with his company Howfinity, he helps creators and businesses learn the craft of video creation. He recently finished directing a documentary about 10 different people in different states, and he directs, shoots, edits, and reviews the footage himself.
• 00:05:00 The video discusses how filmmaker and business owner, Adam Lashinsky, started focusing on creating video content that is search-based in order to generate more revenue for his company. Lashinsky advises viewers to pay close attention to the type of content they produce, as well as the strategy behind it.
• 00:10:00 Video content strategy is essential for businesses to stay ahead of the competition. In this video, the presenter discusses how to get started with a video content strategy. He advises businesses to think about who their ideal viewer is and create content that is relevant and engaging for them. He also provides examples of how to monetize a video content strategy.
• 00:15:00 The video content strategy discussed in the video is to target a specific audience with specific content that is relevant and helpful, and to monetize the content through course sales or advertising.
• 00:20:00 Filmmakers should consider using their face and story-telling abilities to connect with their audience. The face makes the connection easier, as it sends signals about the individual's emotions and connection to the audience.
• 00:25:00 The video creator discusses how to target your video audience, create an intent or purpose for your content, and come up with topical ideas. He recommends using tools such as Two Buddies and Uber Suggest to help generate ideas. He also recommends starting your channel with how-to content to get people started.
• 00:30:00 The author suggests combining search-based content with suggested videos, which he finds to be more effective than just making search-based content. He explains that this strategy works better because it takes into account what viewers are likely to be interested in and makes the video more clickable.
• 00:35:00 In this video, creator Jordan Harbinger talks about how he produces successful YouTube videos. He shares how he structures his videos with numbered lists and a bonus at the end, which keeps people engaged and watching to the end. He also discusses how storytelling is a big part of his videos and how it helps to keep people interested. By being efficient and focusing on relevant stories, Jordan is able to produce videos that are more engaging and retain viewers longer.
• 00:40:00 The video content strategy explains how to get started in video production, starting with prep day for building the camera. The video creator outlines how they approach video production, using screen recording and a teleprompter. The video concludes with a description of the editing process.
• 00:45:00 Saj Adibs provides tips on video content strategy, including where to find him online and on social media. He also provides a free webinar and courses on content creation.