Phil Knight, the co-founder and Chairman Emeritus of Nike, reflects on his time at Stanford where he focused on entrepreneurship, believing in his ideas despite facing doubts. He also talks about the early days of Nike and the importance of attitude and belief in entrepreneurship. Knight stresses the importance of maintaining a winning culture as an organisation grows, using Nike as an example. He also discusses Nike's partnership with Michael Jordan and the significance of good advertising, improving products, and working collaboratively. Lastly, Knight reflects on how Nike successfully overcame the sweatshop crisis of the late 90s and advises entrepreneurs to find and love their niche.