Summary of How to Improve Your Sales Process and Increase Business

00:00:00 - 00:25:00

The YouTube video "How to Improve Your Sales Process and Increase Business" provides tips on how to improve your sales process by increasing rapport with clients, contacting key people, and presenting effectively. It also discusses how to maintain customer relationships and get referrals.

• 00:00:00 The video discusses how to improve your sales process by identifying where your sales process is struggling and improving upon that. Six steps are outlined, beginning with prospecting: meeting and talking to people you don't know, approaching and contacting people you know, and networking events. The next step is presentation, followed by follow-up and referral. Maintaining customer relationships is the last step of the sales process.
• 00:05:00 The author provides tips on how to improve your sales process, including increasing rapport with clients, contacting key people, and presenting effectively.
• 00:10:00 The presenter explains that sales is simple and easy if you focus on the customers and follow up. He then goes on to say that the two most common problems in sales are not paying attention to details and being rejected. He provides a simple script for following up and suggests calling the customer in February.
• 00:15:00 The author discusses how to improve your sales process and increase business by following up, getting referrals, and maintaining customer relationships. He emphasizes the importance of being exciting and original in what you do, and how to maintain relationships with those you work with.
• 00:20:00 The author discusses how he is impressed by a letter he received from an attorney in New York, John. John has successfully managed to maintain customer relationships through his writings and videos. The author recommends John's books, Dr. Seuss and The Go Giver, to a young reader and offers to buy John lunch.
• 00:25:00 The video discusses how to improve your sales process and increase business. The most important element is prospecting, and the video provides tips on how to do this effectively. It also discusses how to maintain relationships with customers and referral sources. Finally, the video recommends subscribing to Michaelangelo's channel for more content on entrepreneurship.