Summary of The Human Experience Behind eCommerce Marketing with Jenna Crane of Klaviyo

00:00:00 - 00:25:00

Jenna Crane, CEO and founder of Klaviyo, discusses the company's plans for the future, which include continued work on making Klaviyo the most intuitive and easy to use platform, increasing data insights, and making multi-channel marketing easier.

• 00:00:00 Jenna Crane is the Director of Product Marketing at Klaviyo, a company that helps ecommerce brands grow by messaging and positioning their customer insights, enabling them to launch successfully, and helping to shape the company's road map. Jenna's experience with Clayview and Drift DropBox, two successful ecommerce brands, provides valuable insight into how to market a brand successfully.
• 00:05:00 The Klaviyo marketing agency is focusing on generating awareness for their product, Clavia, by continuing to generate organic online awareness. They also focus on messaging and positioning, as well as having a team that is knowledgeable about all aspects of customer data. Klaviyo is based on the belief that business is a connection between two humans, and they have been successful in evolving ecommerce from a transaction-based landscape to an experience-based emotional one.
• 00:10:00 Clavio provides an infrastructure to create customer experiences beyond the transaction, with features such as direct owned channels, messaging, and data pre-processing. Klaviyo's email and SMS campaigns are successful due to their data infrastructure and personalization features.
• 00:15:00 Jenna Crane from Klaviyo discusses the challenges of attribution when it comes to eCommerce marketing, and how the future of customer experience will focus on deep understanding of customers and dynamic personalization of communication channels.
• 00:20:00 The YouTube video features Jenna Crane, founder and CEO of Klaviyo, discussing her experiences as an eCommerce marketer. Jenna discusses how her company relies on personalized marketing to create an amazing online experience for its customers. She also mentions two of her favorite brands, Naked Poppy and Native, and how they do a great job of meeting the needs of their customers. Jenna concludes the video by discussing how her agency uses similar techniques to sell to a variety of different brands.
• 00:25:00 In this YouTube video, Jenna Crane, founder and CEO of Klaviyo, discusses the company's plans for the future, including continued work on making Klaviyo the most intuitive and easy to use platform, increasing data insights, and making multi-channel marketing easier.