Summary of Venture design: from zero to launch - Ethan Imboden, Head of Venture Design at Frog Design

00:00:00 - 00:25:00

Frog Design helps startups create and design their own products, in a process that is customized to the company and its stage. The process starts by scoping out the company's goals and objectives, and then develops a plan based on those objectives. The Intellectual Property is always owned by the client, and there is a clear handoff from Frog to the client when intellectual property is being commercialized.

• 00:00:00 Ethan Imboden, Head of Venture Design at Frog Design, discusses the role of design in venture creation and how principles can be used to guide the process. He also discusses Frog Design's work with large organizations and their impact on the smaller businesses Frog Design works with.
• 00:05:00 Venture design is a process used by companies in order to create a product or service that is both high-quality and affordable. The process begins with deconstructing the business case, business plan, and go-to-market strategy, and then moving on to designing the hardware and marketplace.
• 00:10:00 The author discusses the stages of venture design, and how to prioritize engagement over presentations. He also discusses the wastefulness of many presentations, and how to reduce this with effective communication.
• 00:15:00 The video discusses how venture design involves engaging with companies and polishing concepts until they are ready to present to stakeholders. It discusses the advantages of working with smaller companies and startups, and the importance of being transparent with clients.
• 00:20:00 The video discusses the design process for a company, which starts with a transition from the contractor to the company. The contractor is then transitioned to the company, and the company begins to take ownership of the creative capital. There are rules of engagement that the contractor must follow in order to work with the company, and if they do not follow these rules, the company has other ways to work with the contractor.
• 00:25:00 Frog Design helps startups create and design their own products, in a process that is customized to the company and its stage. The process starts by scoping out the company's goals and objectives, and then develops a plan based on those objectives. The Intellectual Property is always owned by the client, and there is a clear handoff from Frog to the client when intellectual property is being commercialized.